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Essays 721 - 750

Competitive Advantage and Southwest Airlines

the U.S. Department of Transportation gave a name to the phenomenon - the Southwest Effect (Southwest, 2003). It refers to the con...

The SABRE System of American Airlines

initial marketing and attention paid to the system there was an impression given of a forwards looking company which was investing...

Separate 'Premium Economy' Class and Emirates Airlines

to redefine business without taking customers into account. One after another ceased operations, eliminating much of the current ...

Comparative Strategic HR Management Between Southwest and Ansett Airlines

December 1990 - Southwest has long focused upon keeping its workforce happy, which includes a number of benefits unique to the com...

Plan for a New Pegasus Airline

amount of funding gives the new airline a greater potential for success. To assure success, the new airline must be well-capitaliz...

Overview of China Airlines

from Taiwan to Hong Kong when it went down into the Taiwan Strait (Airline Industry Information, March, 2004). This type of event...

4 Questions on Marketing Services

and KLM have eliminated the business classes they offered in the past. It appears that the world economy is improving, however, a...

Student Case Study on Chain of Command Protocol

While in many situations, rank may be broken--and sometimes people even get ahead by doing so--there are some situations where sma...

Aviation Safety and the Responsibility of the Government

This creates a highly competitive industry as airliners are increasingly more expensive to replace and the number of additional ai...

Sutton v. United Airlines and ADA

the positions who were deemed to be more "normal." It also assured that those Americans with a disease which was thought to be too...

Addition of a Premium Economy Class by Emirates Airlines

on the New York Stock Exchange. Many technology-based businesses struggled for survival for the remainder of 2000 and throughout ...

Airline Safety

attention to safety program design can not only save lives but save airlines money. Safer airlines translate into a better econom...

Ryanair and British Airways

had in the past, but with the difficulties seen in the aviation industry this may be a reason why strategy should be re-examined f...

Southwest Airlines and the 'Secrets' of its Phenomenal Success

to positive attitude that applicants already possessed. "We draft great attitudes. If you dont have a good attitude, we dont want...

Labor Unions and Airline Mechanics' Involvement Implications

complained through its national director that President Bush not only was "taking sides," but that he was taking the side of the a...

Australia's Qantas Airlines and UN Secretary General Kofi Annan's Global Compact

a single company; Qantas, the goals and implication of adapting this framework may be better appreciated. 2. The Global Compact ...

Porter's Five Forces Model and Singapore Airlines

to influence them (Thompson 226). To demonstrate how they work we will consider there impact on a fictional company called Bits In...

Computer Based Training and Airline Pilots

action-oriented learning, in other words, hands-on learning (Karp et al, 1999). Given this aspect, CBT would almost be a natural e...

Post 911 Northwest Airlines

brand. Why should customers choose air travel through Northwest Airlines for example instead of traveling by land or selecting ano...

Airline 'Frequent Flyer' Programs and Their Effectiveness

In eight pages this paper evaluates the effectiveness of airline frequent flyer programs in a consideration of marketing, the best...

Moving forward at SWA

In five pages this paper examines how Southwest Airlines can be finely tweaked for the future while retaining its competitive ad...

Australia's Ansett Airlines

In five pages the airline named after Australian founder Reginald Myles Ansett is discussed within the context of its steadfast co...

Harvard Case Study 794 152 on 1990s' Swissair Alliances

in 1989 an official policy of forming strategic alliances with other airlines. The first alliance included the Scandanavian, Aust...

Airline Passengers and Biometric Security Measures

since the days of Perry Mason of "The Untouchables." Biometrics are at the foundation of personal identification. They are the mea...

A Case Study of Airlines Cutting Dangerous Corners

net cash flow for each year for each option, it should be understood that depreciation increases a companys operating cash flow be...

Different Views on Airliners Carrying Guns in Cockpits

pilots, and they should have the right to protect that cockpit with a firearm" (Burns, 2002, PG). The Airline Pilots Association,...

History and Market Position of Southwest Airlines

Worth Regional Airport Board files a suit against Southwest to stop them from operating out of Love Field, which was the downtown ...

Marketing Case Study of SWA

is so important to this case is because it does not follow a normal path. Vilcassim & Kadiyali (1999) explain that a company react...

Ernesto Che Guevara's Leadership Characteristics

in 1963 illustrates the conditions against which Guevara dedicated his struggle. Brennan (1998) was in Guatemala City for the pur...

'Irish Conversation' Metaphor and Southwest Airlines

Clearly, the relationship between Southwest Airlines marketing division as guided by owner Herb Kelleher and the metaphoric Irish ...