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Essays 301 - 330

New York City - Urban Planning

This 10 page paper discusses the way in which urban planning has transformed New York City since the end of the Civil War. The wri...

THE RE-BRANDING OF UNICEF

As a result, branding workshops took place for internal staff. During the workshops, staff came up with organizational visions and...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Managing Climate Change In Developing Countries

heavy rain (UNFCCC 2007). When sea water gets warmer, the oceans can expand and affect coastal areas (UNFCCC 2007). This report id...

SCRUBBING BUBBLES AND MARKETING COMMUNICATION

As a result, the "influencers" in this case are the target market members. A lot of product endorsements take place during play da...

Project Management and New Technologies

As the show demonstrated back then, wireless technology would become the most important technology in the field of communications....

Putting Company Brands on the Internet

Many of these access points may be through shared computers or through a work connection, therefore is also important to consider ...

Human Resource Strategy for Quality Service: The Hilton Group PLC

for tangible and intangible aspects of the service. Staff were encouraged to be innovative, however there was also a level of dece...

Business Success; What Is Needed?

adapt and change as well as set goals. There are two main approaches to strategy; the prescriptive formal planning and emergent st...

A Strategy For Google

This 4 page paper considers what strategies Google should pursues in the future The paper looks at the existing competences and op...

Preschool and Kindergarten Best Practice Curriculum

to Schweinhart and Weikart (1990), effective and developmentally appropriate programs for children (they are discussing Head Start...

Cross Promotional Advertising Between Sports Brands and Consumer Products

advertising is the art form of consumer capitalism. In analyzing the kinds of ideas, values and ethics contemporary advertising a...

Requirements of a New Leader

must include some of the significant figures who have been involved in efforts that support personal accountability. Former Presi...

How Race Shapes Fashion Design in New York City

a "handful" of real designers as opposed to entrepreneurs who launch a clothing line as part of a sort of media empire; Sean Combs...

Change for Strategy in a Firm with Change Fatigue

and trust of the employees. A model such as the three stage model of Lewin (1951) may be useful. The three stages are unfreezing, ...

Justification for Research Examining Potential Strategies for Firms Facing a Recession

not go ahead (Nocera, 2008). The argument may be that the businesses failed as a result of the recession and influences which we...

Should a Firm Open a New Facility Abroad?

The writer considers the benefits and the challenges associated with expanding production facilities internationally. Issues such ...

Analysis of W New York Hotel

This analysis focuses on the W Hotel, Lexington Avenue, New York City and discusses its current ranking in that city's marketplace...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

Proposal for a New Assessment Model Aimed at Analysis of Information Technology Use within a Firm

which an organisation competes. Porter (1985, p13) has designed two differing categories of competitive advantage; cost advantage ...

Strategic Recommendations for Lexus

that the sports Toyota Supra and the premium Toyota Cressida were developed. The development of the luxury segment was also attrac...

The Competitive Position of Potential Strategy for Synergy International

companies have been undertaken through a strategy of acquisition. However, the industry remains relatively competitive, with the t...

Assessment of L'Oreal and Strategy Recommendations

it is these influences and the way that the firm has responded that need to be assessed so that the effectiveness of exiting strat...

Market Expansion for a Gourmet Retailer

appreciate highly differentiated high-quality gourmet food. This may be seen as a niche market, making a mass-market strategy, suc...

Channel and Pricing Recommendations for a New Commercial Services Firm

the market are prepared to pay a premium. In the case of the oil change service this may be a new and differentiated service, but ...

The Performance of Starbucks and Proposed Stratagems for the Future

of coffee through a coffeehouse experience sustained through a network of more than 16,000 locations in more than 50 different cou...

The Proposal for New Taxes on Australian Mining Firms

become less attractive and that Australian firms would be at a disadvantage to firms that they compete with in the international a...

Plan for the Development and Operation of a Center to Provide Healthcare and Educational Services for Mentally Disabled Children

the vast majority; 83.2% are not attending school (El-Hazmi et al, 2003). It is generally accepted that education is a key elem...

Cross-Cultural Management Solution for Riordan Manufacturing

as a result of any form of discrimination, which may take place at a conscious or subconscious level. Therefore, the issue is the ...

Assessing Genesis Research and Development Corporation

country with in the South Pacific region. This is especially true for firms such as Genesis who have a core strategy of strategic ...