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Essays 181 - 210

Gap Inc. Case Study

in clothes prices as the multi-fibre agreement came to end, which has aided companies such as Wal-Mart looking for low cost suppli...

Car Rental Business

the company access to the local market and the passion near the Ferry Dock will also give local exposure to passing trade....

Swatch New Marketing Strategy Development

the Phil Collins special edition and the James Bond special addition will attract fans of these to areas in addition to the usual ...

Review of Two Marketing Articles on Branding

and many companies can leverage these brand names while minimizing their costs toward expansion and getting old markets to buy new...

Cattle Market and Marketing

that requires the largest amount of time spent with them. However, if we look at the way the marketing is taking place, with the v...

Examining Lothian Distillers Ltd

The paper is based on a case supplied by the student, is fictitious company has just been acquired by a larger food manufacturer a...

Developing a Communication Plan for Jack B Nimble

plan. The initial target audience are the senior management of the company who will need to approve the plan and ensure that suf...

Marketing Primo

The writer undertakes an analysis of the new car market in United Kingdom, with the aim of developing a marketing strategy for a f...

The Strategic Approach of the Shakkti Project

customer to buy them, and diversification, which is often referred to as the suicide strategy in this matrix, looks to the develop...

Influences in the Development of a Marketing Campaign

The writer looks at the scenario of a new health and fitness club that is looking at opening in the UK. The writer looks at differ...

CONSUMER DECISION-MAKING AND MARKETING

some questions and issues that pertain to how marketers try to influence the decision-making factors of consumers when it comes to...

NUTRASWEET CASE STUDY

mention the fact that aspartame had been sent through the wringer. A manager, therefore, needs to basically factor public relation...

Kone Launch of the MonoSpace in Germany

marketing undertaken by the company as result in the greatest success within the Netherlands, it had the success of they may not w...

Corporate Culture in International Expansion

into the existing culture (Schein, 1992). Next is socialisation through an induction process, this is where the corpreate culture ...

Comparing Business Environments in lesser and Higher Developed Counties

The business conditions in lesser developing countries tend to reflect the level of development and the available resources. This...

Assessment of JetBlue

The writer looks at the airline industry in 2007/8, and assessed the main drivers and success factors. JetBlue is assessed using ...

HRM Project; Solving A Firms’ HRM Problem

paper will start by looking at a problem in a manufacturing company and consider the way that the problems may be overcome. The pa...

The Strategies and Competitive Environment of Google

The writer examines Google Inc., looking at the strategies found at business and organizational level. The writer then considers t...

Proctor and Gamble in 2005

drawn to the branded toilet tissue Charmin and feed their cat or dog Iams pet food. The products may also all be bought from the s...

Planning a New Product Launch

installed in a south facing orientation even when placed on due east and/or due west facing roofs so all installations may be desi...

Controls for Guidant

build in existing successes. It has been determined by the management team that for this to be achieved there needs to be a corpor...

Working Capital Management

The writer examines what is meant by the term capital management and why it is important for the financial management of a firm. T...

Determining A Future Strategy for Skype

while it competes with a number of firms, in the fastest growing market; the mobile apps market, Skype has become the dominant pla...

Aimes Electrical and Supply Case Study

where the firm operates it has an 8% share of the market and seeks to differentiate itself with the level of customer service prov...

Where did Starbucks Go Wrong?

recent press release he stated that he had a vision 25 years ago, that "that a store can offer a welcoming experience for customer...

Friedman and Corporate Social Responsibility

standards is not specified and therefore, one must assume that the moral demands which are made by society or more important than ...

The Performance of Yahoo! 2007 - 2008

by January 2008 this had reduced to 19%. Bu feburary there was an even bigger falls as Yahoo! market share fell to 17.6%, they ar...

Black and Decker and the Use of Leading Indicators

This 3 page paper looks at what economic indicators may be useful for Black and Decker and discusses what they might mean for the ...

Leadership and its' Impact on Organizational Performance

the difference leadership could have on performance, or is there a different influence? The concept of good leadership being refl...

A Business Ethics Case Study

going through a predecessors files, he discovers a secret internal report about the companys new drug Colstop. This drug, introduc...