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Essays 151 - 180

Global Product Public Relations and an Interview with Sir Richard Sykes

In twelve pages a sample interview with Glaxo Wellcome's chairman considers product public relations in a global marketplace. Ten...

Weight Loss Product TV Commercial

This paper consists of fifteen pages and examines a campaign to target a certain audience with a television commercial on a weight...

History of the Crusades in the Latter Middle Ages

The latter part of the Middle Ages was dominated by the Crusades. This research paper examines the campaign's effect on that part ...

Procter and Gamble, Public Relations, and Controlling Rumors

to communicate those messages. Politics is the struggle for power and the opportunity for vision and leadership. Public relations...

Reform of Campaign Finance

Soft money is essentially unregulated money (Gallagher PG). Hard money, on the other hand, are regulated and capped donations at $...

An Advertising Campaign for L'Oreal's Redkin Brand in Australia

15 percent within the first six months as sales to professional headdresses would increase by 10 percent of the same period. The b...

Proactive v. Reactive Public Relations

specific the goal, the more effective one can be. For example, suppose the company needed to increase sales by nearly twenty perce...

Chapter Outline of Public Relations Strategies and Tactics

does this depends, however, on the type of organization. Studies performed by the University of Maryland and Towson State Universi...

Public Relations and the Job of a PR Professional

1988, the Assembly of the Public Relations Society of America adopted a definition of public relations: "Public relations helps an...

Federalist 10 and Campaign Finance Reform

In six pages James Madison's Federalist 10 is considered within the context of problematic campaign finance reform with the propos...

Democracy and Negative Political Campaigning's Impact

In seventeen pages this paper examines the destructive effects of negative political campaigns upon democracy in a consideration o...

The Codependent Media Landscapes of Public Relations and Advertising

In seven pages this report discusses how the lines between these two media landscapes are often blurred and how communications are...

A Public Relations Business and Art Overview

In ten pages this paper addresses the student contemplating a study of public relations and includes objectives and strategies, va...

Campaign 2000 Issues

In nine pages this paper examines the U.S. election process in a consideration of presidential campaign strategies and issues from...

SCLC's 1968 'Poor People's Campaign'

In nine pages this paper examines the Southern Christian Leadership Conference's Poor People's Campaign of 1968 in a consideration...

Vegetarian Dog Food Marketing

In five pages this paper examines the marketing of vegetarian dog food in terms of target market identification, campaign outline,...

Advertising Mix and Public Relations

In the past several decades there have been repeated surveys by university groups, private public relations operations or even the...

Process of Political Campaigning and the South Dakota Senatorial Campaign of John Thune

In sixteen pages this paper examines John Thune's campaign for the Senate in this consideration of the political campaigning proce...

Public Relations in the Health Care Industry

professional from Phoenix Childrens Hospital in Arizona. The organization is an excellent representation of the importance of publ...

Campaign to Increase Sporting Activity for Single Mothers

barriers which prevent them from taking part (Kotler and Keller, 2008). Effectively it needs to make the sport accessible. The cam...

The Safe to Sleep Campaign, SIDS

This research paper discusses the Safe to Sleep campaign, which is a promotion effort designed to address the infant morality caus...

Tools for Public Relations

The writer presents a paper written in two parts, both parts concern at issues associated with firms using marketing PR. In the f...

Fictional Gubernatorial Campaign

This essay discusses various campaign issues for a fictional character who is running for the governorship of Texas. The paper bui...

Public Relations and Effective Uses

is the customer who makes final judgment on the organizations efforts, or rather it should be the customer making that determinati...

Science and Public Relations

Yancey wrote: "Today, the National Academy of Sciences in Washington, D.C., opens its Marian Koshland Science Museum. The ...

Obesity, Social Marketing

This research paper pertains to a social marketing campaign, the Campaign to End Obesity and the writer also discusses obesity pre...

CSR and PR Public Relations: Corporate Social Responsibility (CSR)

and the customers of The Body Shop, the stakeholders involved are those who not only invest directly in the company but also those...

PUBLIC RELATIONS,SMEs AND THEORIES

PR was almost essential in order to get accurate news out to the public as a companys crisis unfolded (Sorter, 1998). McCusker (20...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

Sports Public Relations Pros and Media Control

& Johnson had determined it was safe to do so, and it used its PR department to keep the public informed. As a result it came out ...