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Essays 61 - 90
and distinctive history that on the 15th of July, 1934, with one single-engine Lockheed aircraft that took off on dusty runways in...
passengers every year to 57 cities in 30 states with more than 2,600 flights per day (Southwest, 2000). They have 360 of the newes...
our minds the targeted messages of mass media so that we "eventually, even if subtly, begin to act out or speak differently as we ...
Arthur Baird joined the pair - McMaster as a source of funding and a link to wealthy potential investors, Baird as aircraft mechan...
the deregulation or liberalization of an industry it is the transformation of the industry from a government controlled, and often...
delivering good service, such as the Time 2008 Friendliest Airline award, and Forbes 2008 award for being the most reliable US air...
Details a leadership development program to be put in place at Southwest Airlines. There are 10 sources listed in the bibliography...
income of $178 million and a net margin of 1.6% (2007 net income was $645 million, with a net margin of 6.5%) (Annual Report, 2009...
been asked to discuss Southwest Airlines internal factors (strengths and weaknesses) and external factors (opportunities and stren...
(Southwest Airlines Co., 2009a). Southwest acquired Morris Air in 1993. This gave Southwest an opening in the Pacific Northwest...
maintain perspective and balance and to have fun (Culture, 2010). Values shared. This particular question is a very person...
airline has faced some challenged, such as the fine in 2003 for failure to deal fairly with disabled customers. To assess the wa...
37th consecutive year of profitability (Southwest Airlines, Fact Sheet, 2010). Meanwhile, other airlines are struggling. Net incom...
at employees or offer a tangible reward at the end of a given year (typically some kind of catalogue from which employees can choo...
move forward it is necessary to look at the company and its position. A useful approach is the resource based view (RBV). With...
an airline which offered the lowest possible fares and would get people to their desired destinations. The idea was that if could ...
has been trading for more than 40 years, with a business that has expanded to cover much of the US, flying domestic routes and kee...
industry in technologies and practices that will conserve and protect natural resources. 2. Strategic Goals, Mission and Vision ...
customer service (Southwest, 2012). The firm has been highly regarded by investor due to the strong financial results that have be...
out to the target audience is important, and SWA has relied on a variety of creative ways in which this is done. It advertises a g...
in the months following the 9/11 terrorist attacks, for example, people forsook air travel and focused on vacations and travel tha...
relations school of management, where motivation is directly related to the quality of the employment relationship. Furthermore, t...
trying to expand domestically, both through organic growth and acquisitions (Gilmer, 2010). SWA today is under the directi...
with a variety of governmental rules and regulations. In the United States, for example, airline companies operate under the auspi...
information systems. Even with these techniques, Zea (2002) argues that airlines in general have done little to manage risk...
fuel surcharges and look for ways increasing income, such as charging for checked luggage. Southwest are managing this financial r...
for the Dallas-based airlines. As a direct result, not only are his passengers happy to fly his airline, but his "passionate, ded...
paper, well attempt to answer these questions by focusing on other companies. The two weve selected are Southwest Airlines and Toy...
experiencing the economic downturns like other businesses are these days, its still considered a company worth working for, and on...
if the employees are happy and content, that happiness and contentment will trickle down to the customers. This is in direct contr...