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Essays 271 - 300

Business and Free Trade

a while, products all look alike and quality declines. Consumers will buy them or they will not; in any case producers are able t...

Marketing Issues; Segmentation

in the way marketing takes place. 2. The Importance of Segmenting For the marketing of a product there are three main ing...

Journalists in the Age of Bloggers and Other Non Traditional Journalism Forms

this latter definition of the way that publishing is taking place may be seen as more controversial, while some blogs and publishe...

Marketing Products, Services and Social Efforts

well. Product. The product, obviously, is that thing being sold. It does not need to be a tangible good, it can...

Media and the Administration of President Lyndon B. Johnson

war because he already knew that once a troop commitment had been made - no matter how small - it would become difficult not to be...

The Top 5 Global Media Companies: Ownership, Corporate Linkage and Political and Cultural Implications

the Western world. Most of this ownership, in fact, rests in the United States. The corporate connections of these media...

Media Influence in the Modern World

in fact, rests in the United States. While the worlds top five media corporations control both electronic and print forms...

An Analysis of Media Violence and its Impact on Children and Teens

There is no doubting the fact that the media sometimes incites violence (DuRant, Champion and Wolfson, 2006). The media is in fac...

Media and its Influence on Children

true that if the parents do their part, in a very active way, the media can prove far less damaging. However, there is ultimately ...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

Media Images and Anorexia

food. It seems unconscionable that in a land of plenty, there is starvation. Yet, this is a psychological problem. The sufferer is...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Motorola's Quest to Regain Market Share in China

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

Media and Canadian Politics

hear things, get all rumors first hand, and know what to do with the information. They are privy to things as soon as they happen ...

Nintendo Wii; Marketing Objectives and Target Markets

dominance over the interactive gaming market. When looking at the marketing objectives for their Wii a similar pattern to t...

Marketing In Tourism

pleasure, holiday visiting to family and friends, college breaks, group trips, religious trips, educational trips and so on. Bryme...

CENSORSHIP IN MYANMAR (BURMA): AN OVERVIEW

pertains to the written word and freedom of the press. Even phone lines arent immune to government fiddling -- many people who are...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

Campaigns and the Media

their newspaper competed with each other to see which could produce the most sensationalized news (OConnor and Sabato, 2008). How...

49ers Press Release and Supporting Information

for Breast Cancer in June 2008 with the target of raising $300,000 and work with the Bill Wilson House in August 2008 where free T...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

Crisis Communication and Social Media

In a paper of six pages, the writer looks at social media in crisis communications. Using BP as an historical example, the paper r...