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Essays 331 - 360

Ford Motor Company - SWOT And Recommendations

but GM is the largest (Bryant, 2007). * Restructuring efforts: Ford sold Hertz Rent-a-car company. GM owns Direct TV as well as th...

Food Lion LLC - Marketing Analysis

assortment of products at such low prices because it takes advantage of technological advances (Food Lion, Company, 2007). It also...

Assessing WACC; Case Study

these costs need to be considered in the cost that is paid for capital as a whole. The cost of capital is a combination of all of ...

MARKETING - ESSAY QUESTIONS

a New Era orientation. The value it creates for the customer is more than in the coffee cup, but rather, the ability for the custo...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Apple Inc. SWOT

Operating System market share has risen each month in seven of the last eleven months (Information Week, 2009). Sales for computer...

NIGERIA OIL, AND THE CURSE OF BLACK GOLD

of Nigeria, which is exporting more oil (United Arab Emirates, 2009). Granted, the systems of government are very differe...

Organizational Behavior Problem in Hospitals

A study by the Joint Commission revealed that communication failures were implicated at the root of over 70 percent of sentinel ev...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

Real Time Speech to Speech Translation Devices

10.8% per annum (Romaine and Rishardson, 2009). At the current time the majority of the industry revenues for the global top 30 t...

WHY THE U.S. JOINED WORLD WAR I

1917. The overt, and simple, explanation for Americas entry into the European conflict was the May, 1915 sinking of the Bri...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

First World War's Origins

War I, Great Britain, France, Italy, and Russia all opposed Germany which was aligned with Austria-Hungary, Bulgaria, and the Otto...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Pre Second World War Policy of the US

opting to abstain from joining the League of Nations when it was formed. If one had to point at a single cause of World War II and...

First World War and Franz Ferdinand's Assassination

joined the crowd lining the Archdukes route to City Hall" and were successful in killing not only Franz but his wife Sofia, who wa...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Outside Looking In

he realizes are poor quality. The boys awakening to reality is a shock. He suddenly understands that he has built up an entire f...