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Essays 121 - 150

Meeting Demands by Changing Manufacturing Plants

(Rink, Roden and Fox, 1999). Even when sales begin leveling off or decreasing, the company still has alternative strategies they ...

Comparative Marketing Analysis of Sheetz and Wawa Gasoline and Retail Chains

in different ways, albeit in similar locations. In evaluating these two retail chains, one should recognize each of the firms stre...

Research and 'Voice of the Market'

learning about the customers of competitors and what competitors are doing to gain market share. The voice of the customer simpl...

Moving to Pure Competition from a Monopoly

elasticity of a company is below 1 and as such is an essential service, therefore there is a large amount of power with the suppli...

Cellular Telephone Services and Optimal Pricing Plans

(i.e., Europe and Japan), competitors are likely to have interest in alliances and be operating with an eye toward globalization. ...

Enhancing Customer Value

paper we will be applying the theory to a supposed service company that is a strategic business unit of a larger company. 3. Anal...

Competitive Advantage, Single Markets, and the EU

good idea to offer the basic definitions of monopolistic competition and economies of scale. In its most basic sense, monopolistic...

Confectionary Aspects of Nestle

be lunched in September 2005 called Baci, which will be backed by a ?28 million marketing campaign over three years (Grocer, 2004)...

Marketing Communications and the Selling of Financial Services

or something better is seen to come along that the customer may lapse the product. As there are not the sales of an actual physi...

BOEING & AIRBUS JUMBOLINERS ARE SUPER PROBLEMS

In this day and age of globalization and international trading, the airline looms as a massive symbol. Given its importance in bri...

Komatsu Case Study

the quality of all products. Caterpillar was dominant in both the U.S. and the world but Komatsu held a 60 percent share of the J...

Z-Wing Case Study

it should also be noted that there are nationalistic issues being brought to bear, as some politicians do not want to see the cont...

Sears, Roebuck and Company Today

stores. The largest portion of the catalog operation was dismantled, taking with it an American tradition. However, in 199...

Discussion of Competitive Markets

In three pages a microcompetitive model is considered in a discussion of competitive markets with various theories such as those o...

N2K and CDNow Merger

customer wish list that the customer may want to keep updated and a gift registry (Anonymous PG). CDNow has worked out an agreem...

The Management Practices of Danaher Corporation

In the days that technology was beginning to peek out from various corners in the early 1980s was when the Rales brothers decided ...

Digital Age and the Marketing of Videos

In five pages this paper discusses how to market videos in a highly competitive digital age. Six sources are cited in the bibliog...

UK Supermarket Tesco's and Possible Japan Expansion

In ten pages this paper discusses a proposed Tesco's expansion into the Japanese market in a discussion of competitive advantages,...

Potential Market Evaluation

demand, however this will also be at a more mature stage of the lifecycle of the products. As such this with this strategy there m...

The Effectiveness of Periodical and Television Advertising Evaluated

to report (Tellis and Weiss 20. That study, which was conducted by Kanetkar, et al, found no main effect, but instead an inverse r...

Amazon.com, the Internet, and IT

In eight pages this paper examines the information technology uses of Amazon as a way of creating competitive advantage and also c...

Post 911 Delta Airlines' Strategy

way of differentiation (Mintzberg et al, 1998). Cost advantage is where a company has lower costs than its rivals in producing the...

An Examination of Avis

In the survey of loyalty in the different sectors a points scheme is used, Avis achieved 119 point out if 120 (Avis, 2001). In ter...

The Possible International Expansion of Albertson's

over as Chairman of the Board and CEO (Albertsons, History, 2005). McCain expanded Albertsons even more (Albertsons, History, 2005...

Analysis of JetBlue Air Carrier

the shade, so to speak. Like other airlines, JetBlue is facing escalating fuel costs and huge consumer demand for lower fares. The...

Payroll Company Paychex

payroll was a very necessary., function, but one that could also drain resources. The target market remains these small to mediu...

Business Application of Sun tzu's Art of War

In seven pages this research paper discusses how today's highly competitive business market can benefit from the principles contai...

Global Marketing of India and the Role Technology Should Play

In twenty pages this paper discusses the role technology must play in India's international marketing if it is going to be globall...

Planning the Marketing of a New Restaurant in Australia

in well with the current market trends. Opening a restaurant where the differentiation is gained not only with the menu itself, b...

Advantage to Other Forms of Transport?

types of transport for many reasons. The development of air freight and increased use of passenger aircraft to carry cargo provi...