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Essays 211 - 240

How Apple Has Marketed the iPod

be expected that the marketing would reflect this family of products, reflecting the aspiration lifestyle they seek to promote; wi...

Dayton Dry Goods Becomes Target

This paper offers an organizational analysis of Target Corporation. Organizational structure, mission, beliefs, social responsibil...

Formation of a Marketing Strategy for a New Travel Product

The paper is the start of the formulation process to develop a marketing strategy for a new travel product. The product, aimed at...

Final Project Proposal, Childhood Obesity Research

This paper offers an overview of the plans for a research study that pertains to childhood obesity. The study will target a specif...

Consideration of the Brazil for Investment by a Biomedical Technology Firm from the United States

These types of development are reflected in the healthcare that is demanded and expected (Bilton et al, 2006). In terms of the so...

Analysis of O Brother, Where Art Thou? Film Trailer

Goodman, who starred in four Coen films). Its dramatic KKK historical motif serves as a backdrop for what plays like a cartoon wi...

Sega and Nintendo An Analysis of Business Competitors

1999). Sega Dreamcast was introduced with a multimillion dollar marketing campaign in the fall of 1999 (Ham, 1999). Sega had pro...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

Analysis of FedEx

Sales (FedEx, 2007). During the operations of this firm Smith noted problems delivering any packages within a couple of days, the ...

Knowledge Management, Topps Tiles and the Price of Wheat

This 22 page paper is written in 3 parts. The main part of the paper discusses the concept of knowledge management, looking at wha...

CASE STUDY EXAMINATION: CATERPILLAR CORP

companys practices. Basically, through the years, CEO Lee Morgan had the vision for Caterpillar. He made the final decisions and s...

STRATEGIC ISSUES WITH STARBUCKS, SOUTHWEST AIRLINES AND TOYOTA

paper, well attempt to answer these questions by focusing on other companies. The two weve selected are Southwest Airlines and Toy...

LEADERSHIP STYLES AND SAFECO CORPORATION

mind, lets take a look at Safeco Corp. and the industry in which it operates. Located in Washington State (Seattle), Safeco sells ...

MCDONALD'S AND ITS DISTRIBUTION SYSTEMS

of drive-through. The drive-through, especially, is parent-friendly - the last thing a parent with two or three toddlers wants to ...

TUCKER AUTOMOBILE AND A MARKETING CONUNDRUM

survived? Was it a product worth marketing? What was the marketing plan? Why did it fail? Though the SECs investigation ev...

GLOBAL INVESTMENT BANKING AND DISNEY BENEFIT

necessity? - there investors may be tempted to regard the Disney brand as one thats terrific when the economy is booming, and one ...

Capital Budgeting at Entergry Corp

is likely to have an impact on the capital budgeting as a separate firm there may be different budging constraints due to caveats ...

Case Study on Capital Budgeting

73,591 80,719 88,418 b. Cash Flow Statements Income statements are important, but they may also conceal the way in which an inv...

Capital Structure of Ohio Casualty Corp

million1 this is made up of $4,336.7 debt and $1,426.4 in equity. This means that 77.3% of the company capital is debt and only 22...

Harrah

Table of Contents 1. COMPANY OVERVIEW 3 2. CURRENT AND PROJECTED ACTIVITIES 5 2.1 Current Activities 6 2.2 Future Activities 8 2.2...

Global Communication and Marketing; Disney

portfolio of brands to differentiate its content, services and consumer products", this indicates the strategy of integration. ...

Gilmer v. Interstate/Johnson Lane Corporation

law and made arbitration significantly stronger. In an interpretation, the ADR Institute explains the effect of Gilmer this way: ...

Lotus Development Corp. and its Growth

would cover two courses per term, rather than the one course reimbursement that was standard among the employers that offered any ...

The Back End Structure of Amazon.com

After nine years of operation, Amazon finally has achieved some profitable quarters but still has not completed a single profitabl...

The Carnival Cruise Line

not have a vision statement, however, according to their annual report they do have the aim of being the best known brand for crui...

A Review of Research Evaluating Green Tea Extract

A careful review of the experimental design and the potential motivations of the researchers is always wise. Otherwise the impact...

Contemporary Commerce and Trademarks' Legal Role

In ten pages this paper discusses ABSOLUT, 1-800 Flowers Inc., and Apple Corp. case as well as the U.S. Omnibus Appropriations Act...

Strategic Procurement and Supply Chain Management

In ten pages this paper examines Dell Computer Corp. in a consideration of supply chain management and strategic procurement with ...

Elderly and Volunteerism

Eastern Europe and Russia assisting entrepreneurs and city economic departments make the transition to a market economy. ...

Intentional Infliction of Emotional Distress

to remain calm. After three days the body was transferred. Now work had taken place on the body apart from the storage. Now, after...