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Essays 301 - 330

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Wal-Mart's use of Warehouses

Wal-Mart sells physical goods, but also provides services to complement the sales. The first part of the paper looks at the way W...

Organizational Buyer Market Segmentation

In a paper of five pages, the writer looks at segmentation of the organizational buyer market. Obstacles facing vendor sales are e...

Statistical Analysis of Sales Figures

negative figures that there will simply be a negligible demand for the product. Slide three presents the suggested order numbers w...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

Product Expansion and Market Penetration for Coca-Cola

manufacture, distribution and also the marketing of non alcoholic carbonated and non-carbonated drink both finished drinks and als...

Defense Mechanisms

to affect them. Authors write that confronting obstacles means that one is able to come to terms with their difficulties to minimi...

Defining Public Relations

A 3 page paper providing several definitions of public relations, including the dictionary; the Public Relations Society of Americ...

Economics in the News

the entire budget with demand line; This shows us that where all the money were spent on capital goods there would be nothing ...

Preparing Getwell’s Budget

The writer uses data provided by the student concerning the operations of investment plans by a company to prepare a budget, calcu...

The Challenges of Integrating a Point of Sale System

screens that can, on first glance, appear a bit intimidating. One of the reasons companies decide to go with new technology is t...

Economics Questions on Price, Supply and Demand and Elasticity

axis and price on the Y axis (Nellis and Parker, 2006). The demand line moves in the opposite direction; a downward slope, this sh...

BT GROUP, SALES PROCESS AND ENVIRONMENT

Discusses BT Group plc (British Telecommunications), its history and how it is using sales process to develop and retain a competi...

Starbucks Problems

Ethos for $7.7 million in 2005 which supports funding of safe drinking water projects run by non profit making organizations. Thes...

The Potential of a New Information System; GIS Case Study

whose job it is to prepare the quotations based ion the paperwork that the advisers send them. If we look at the information syste...

Are the Coalition Winning the War in Iraq?

change (Wright and Tyson, 2006). The recommendations were that the approach should change, the main military mission at the time o...

OLS Regression, Non Normally Distributed Errors, and Heteroskedasticity and Multicollinearity Problems

line or a curve that indicates the best fit. In effect this is the line that gives the least squares on the graph between the line...

The WonderBra and the Selection of Promotional Strategies

interest in purchasing the product. The third promotional strategy involves the use of "rebates" (Blattberg & Neslin, 1990). In ...

Nursing Scholarships and Practice

This 4 page paper gives an overview of using concept analysis within the field of nursing. This paper explains how different appro...

Coors Brewery Case Study

substitute products (or services), and the power of purchasers and suppliers. Porter does not see these external factors as workin...

Oppositional Defiant Disorder (ODD), Parenting Style and Delayed Gratification

The writer uses results from research conduced by the student with the aim of assessing whether or not there is a correlation betw...

Systems Analysis

There have been no changes in the system used to answer calls and resolve issues, and there have been no technical ort other facto...

URBAN OUTFITTERS - PRICING, SALES AND CULTURE ANALYSIS

to customers that Alexandra Biesada (2008) dubs as "metropolitan hipsters." In other words, younger people, typically unmarried, h...

A Case Study in Social Responsibility and Environmentalism

with donations and membership falling, the organisation needed to gain publicity. The claim made against Shell was that they had ...

Analysis of an Effective Sales Letter

attention firstly by the use of a personal address, but this is not sufficient. There has to be a reason to carry on reading, so t...

Can Kodak Survive its Transformation?

"do the right things," rather than only "doing things right" (Juran quoted in Zwetsloot, 2003). One of these "right things" is it...

Pushkin's Most Successful Prose

Pushkin was a Russian poet who eventually began writing prose. This essay examines and analyzes a very successful work of prose en...

Three Adult Education Theories

This essay includes a self-analysis of level of cognitive development based on three theories. The analysis is made at the end of ...

Toyota In China

market share until it introduced the Corona model in 1965 and the Corolla in 1968 (Bradley et al. 2005). The company claimed the ...