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Essays 301 - 330

Multinational Corporation Management

place a company can gain a strong competitive advantage, understanding the many different cultural norms and the different ways of...

McDonald's Human Resource Management Strategy

all have to follow the same highly controlled model. 2. McDonalds HRM Strategy The company is well known for having a large leve...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Conceptual Marketing Models

In eleven pages this paper examines marketing audit, processes of consumer decision making, product life concept, and GE matrix co...

Organization Performance Management Evaluation

some cases, a list of questions is provided to demonstrate what information the consultant would need to obtain to perform that ev...

Learning to Educate Adult Students

This 19 page paper provides an overview of teaching adult age students. This paper includes strategies needed to assess the person...

Cultural Conflict in Higher Education

This paper identifies five core strategies for overcoming cultural conflict. Cooperation between administrators, faculty and supp...

Final Project Proposal, Childhood Obesity Research

This paper offers an overview of the plans for a research study that pertains to childhood obesity. The study will target a specif...

GE and Change

Thomas Edison founded General Electric (GE) in 1878 in Menlo Park, New Jersey. He subsequently merged his company with another. Me...

Intel Corp. Analysis New CEO

Intel under Otellini would expand their focus and build microprocessors for all sorts of products in different industries, like wi...

Motivation at GE

within the company and motivate it so it was targeted towards company goals. GE was criticized in the 1980s for having an unrespon...

Contingency Plan

result in lower levels of trade into the local travel agents, however if the firm wishes to differentiate itself on service they w...

Black Creek Furniture Case Study

as drilling and machine equipment, but the investments in information technology have been very limited. Until recently Martha ran...

Long Term Objectives for Starbucks

The long term objective is that there will be an increase in this target market without detracting from older consumers and that b...

Johnson and Johnson Leadership and Succession

in finding leaders are exemplified in Mr. Weldons history with the company. He joined Johnson & Johnson in 1971 as a sales repres...

Strategic Plan for ICANN

maintain these goals. Any strategy need to be defined in full so that implementations can be understand and complained wit...

Payless ShoeSource SWOT Analysis

purchase another pair of shoes. * Prices are amazingly low; $25 constitutes the upper price range regardless of style. * Payless i...

Australian Great Western's Marketing Plan

in 1862 and is one of the longest established hotels in Queensland Australia. Located at 39 Stanley Street, Rockhampton, QLD the h...

A Case Analysis of Fax International

begin deregulation of the telecommunications market. At the same time, the United States and Japan have negotiated an agreement k...

Case Analysis of Intersect Investment Services and Strategic Planning

company. To grow and to sustain the new growth, the company needs to add new customers, retain the existing customers and at the ...

Business Plan for Cannondale Bicycle Company

same products and the same market and just increasing sales of bikes and accessories to that market. This is a difficult strategy ...

Leadership Model Exemplified by Max DePree

DePree adopted a model of leadership that pictures the leader as both inspiring and serving (Budman, 2002). Such a framework for l...

America and IKEA

only would flat packages be easier for customers to handle, but they could get more items on a truck if they were flat (Moon, 2004...

UK Basketball Center Marketing

how this should be marketed a number of tasks were to be undertaken, the following report is based in the results of the tasks. 2...

Discussion Questions on Strategy and Marketing

more targeted micro-marketing" (Mass marketing comes unplugged, 2005), primarily because it is no longer possible to gain a mass a...

Case Study of a Start Up Company

Helen and then Two Tune and Nuts would each own 17%, this add up to 100% but there were also other plans, such as issues shares to...

General Electric TF34, CF34, and Canadair CRJ Regional Jet Engine

In one page an outline that examines the Canadair Regional Jet's GE TF34 and its commercial CF34 engine in terms of its being quie...

Cross-Cultural Management Solution for Riordan Manufacturing

as a result of any form of discrimination, which may take place at a conscious or subconscious level. Therefore, the issue is the ...

The Strategies of Microsoft and Apple

This launch was successful and Apple started the grow, with Apple becoming the market leader and by the end of 1980 more than 100,...

Marketing and Porter

be gained by asking certain questions, such as: Why do customers buy from this company, i.e., what needs do they have that cause t...