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Essays 91 - 120

Marketing The Chevrolet Malibu and Cavalier

This paper analyzes various marketing strategies used by General Motors (GM). The author focuses on the marketing behind two Chevr...

General Motors and Rose Perot Case Study

he or she sees fit. The merger was not a good idea to begin with. Because of the head to head conflicts between Ross Perot and ...

Ford Motor Company and IT

than the company could go without IT. It is a claim that is quite logical as even ordinary individuals with a computer realize tha...

Interview Regarding Marketing and Public Relations

technological advance has proven essential for both small and large companies alike, it has also come to represent a new wave of g...

Australia's Holden and GM's Resurrection of the Pontiac GTO

In eight pages this paper discusses the resurrection of the Pontiac GTO by General Motors with construction taking place at Holden...

GM's Hybrid Car Crown Victoria and Marketing

departments and highway patrol organizations for their fleet cars. The Crown Victoria has been a police standard for decades. ...

Strategy Shift at IBM

question that the most casual observer would wonder if an individual was employed at IBM. These were the days of rigid stru...

GM and the Pontiac Aztec Failure

In twelve pages this paper discusses how the subsidiary of General Motors failed in its SUV Pontiac Aztec development and launchin...

Overview of Ford Motor Company

of brands of any automotive company in the world" (Ford, 2001). Other enterprises include owning the #1 car rental company, Hert...

GENERAL MOTORS AND THE NEED FOR CHANGE

background is in finance and telecommunications, rather than the auto industry). I have been asked to take the role of a co...

General Motors Expansion Forecast

in which General Motors engages, largely due to favorable market conditions and taxation structures that support such ventures in ...

Compare Culture Three Automotive Companies

Corporate cultures have been identified as competitive advantages and this paper briefly explains the culture at three auto compan...

The Financial Crisis and Multinational Corporations

(Wharton University 2009). Some major multinational corporations are living through this economic downturn but they are few and in...

A Financial-Managerial Analysis of Honda and General Motors

certainly undergone some dramatic shifts ever since the first blows of the recession were landed in 2007, and several major car ma...

GM Changes

2008 brought about changes for many large organizations, especially those in the automotive industry. General Motors (GM) faced so...

GENERAL MOTORS AND CULTURAL CHANGE

veteran executive from AT&T) is tired of it. The problem here, however, is that Whitacre is proposing wholesale changes in ...

Customer Relations Interview

into a fan or an advocate, good customer services that resolve problem quickly and professionally can help create an enhanced loya...

Analysis Of General Motors Corporation

will bring even more competition to the existing leaders (Automotive Online, 2007). In the United States, two brands lead the pac...

General Motors Collapse

management (Trumbull, 2009). The company, however, has gone steadily downhill for many years. Consider their average annual operat...

Ethics and General Motors (GM)

2008). The plant closing, for Isidore (2008), suggests that depending on pickup trucks and SUVs for sustenance is no longer a viab...

Strategy for General Motors

gain from such an accomplishment. The result is that GMs market share has dipped below 20 percent for the first time in its histo...

Tom Morris's If Aristotle Ran General Motors

happens, people fail to achieve happiness and feel only increased levels of stress (Morris, 1997). If businesses incorporated Ar...

Chevy Impala Sales by General Motors

which stray items can be hidden quickly when unexpected visitors arrive. Safety and Fuel Efficiency Small cars can be enjoy...

General Motors and Outback Steakhouse Lessons on Value Building

have spurred the manufacturer to bring them all back in for additional - factory paid - work. The problem with this particular re...

Internet Marketing of Mercedes, Lexus, and General Motors

the GM owners area (GM, 2005). The site is very easy to navigate with the shop area opening a new window and the front page being ...

Strategy at and for General Motors

"employee pricing" incentives, eliminated Oldsmobile after a century of continuous production and formed alliances with others. T...

The Profits of General Motors

that is a figure which is up from the $601 (Kiley, 2003, p.6B) million in 2001. The figures reported are quite astounding and on...

Macroenvironment and General Motors Corporation

everyday conversation. If someone is not related to somebody who works for the automobile industry, then someone knows somebody o...

Financial Position of General Motors

The market conditions need to be understood when making predictions, as do the internal scenarios such as performance and efficien...

General Motors v. Romein Analysis

Marx would say that the world is reduced to work for hire with no creativity. Durkheim would say that the world was reduced to not...