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Essays 151 - 180

The Oxymoron of Advertising Ethics?

presence of subliminals still raises the issue of mind control. Critics say that if software can subliminally encourage increased...

U.S. and Europe Pharmaceutical Advertising

In thirty pages this report considers European and American approaches to pharmaceutical advertising in an examination of similari...

Spending and Advertising Microeconomics' Consideration

In ten pages this research paper examines how advertising influences consumer spending habits in a consideration of how consumer d...

Children and Advertising

buying habits are a part of growing up, however. That teenager from years ago who left home to live on their own without having l...

Marketing Case Study of Best Buy Internet Advertising

there is in the center of the site an ad that says "keeping cool in the summer is possible" ("Best Buy," 2005). Next to it is a re...

Luke Sullivan's Hey, Whipple, Squeeze This

and Congress members, and I think hed like to see his profession get some respect. (Sullivan, 2003). This is another reason for ...

McDonald's and Current Marketing

visual media such as those forms listed above plus newspapers, magazines and MTV. The repetition reinforces the primary message, ...

Books on Advertising and Marketing

Claude Hopkins, author of Scientific Advertising, the ideas of whom appear to have had a string impact on the way Ogilvy has devel...

Aviation Fixed Base Operations and Advertising

(in descending order) are Texas, California, Florida, Ohio, Delaware, Kansas, North Carolina, Illinois, Georgia and Michigan (Busi...

Powerful Radio and Television Advertising

contention presented above. These ads show how if you just buy Vehicle X you can have the excitement of the sea kayaker and the m...

Tobacco Advertising

new young consumers...It does this by creating a complex tobacco marketing net that ensnares millions of young people worldwide, w...

Advertisement Decoding with Williamson's Theories

what specific symbols mean. Representation, therefore, refers to this linking of the three elements: objects, concepts and signs. ...

Advertising Hershey Chocolate

a small volume of "old," classic recipes from early in the 20th century, updated to take advantage of electric ovens with thermost...

Marketing Budget at Nike, Inc.

2009). The company generally allocates about 12 percent of its revenues towards marketing and advertising (Wikinvest, 2009). In ...

Security in the Global Context

this has impacted on the emergence of the security issues. There are a number of definitions which look at different perspectives ...

Changes in Global Governance Following the 2008/9 Recession

very viable market for the majority of lenders as well a serving an important purpose allowing many borrowers access to funds to h...

Expanding Global Supply Chains into New Markets

convergence. There are also other factors are work, increased costs of transportation and concerns regarding the damage of global ...

"Explaining Globalization" - Review And Evaluation

Is there a time when an individuals interests supersede those of the masses? These are ethical questions posed each and everyday ...

Developing a System of Effective Global Governance, Is It Possible?

Different theorists have considered whether or not it is possible to have a single system of global governance which is both good ...

Spike Peterson and Anne Sisson Runyan on Global Gender Issues

In seven pages this paper considers issues of global gender from Peterson and Runyan's perspectives and include relating global is...

The Ecosystems of Brazil

distinct American Indian cultures (McDermott, 1998). Approximately one-half of the worlds terrestrial species of wildlife live in...

Data and Two Hypothetical Businesses

Foodie is an app that uses big data to understand user's food preferences. Wandr uses big data to link travelers with other travel...

Social Media in Small Businesses

Nowadays, nearly every single business, large and small, can be found on the internet. It is no wonder that the internet is now ou...

Developing a Marketing Communication Plan for a New Product

Using the example of a new vegetarian bread to be launched by Kudler Fine Foods the writer demonstrates the way in which a commun...

Global Warming

any additional or lessened amount of water (How Things Work, 2007). At the same time, icebergs come from glaciers and with warmer ...

Starbucks International Operations

access to prime real estate and better understanding of the local consumer ... In Japan the stores offer smaller portions and more...

Global Warming

as other problems associated with global warming, but one can readily envision how increased air pollution will cause many health ...

Global Warming

climatologists, and whats fueling the heated, polarized debate over global warming" (PBS, 2007). Such information gives data which...

Global Warming and Animals

the words of one individual, referring to studies involving plant and animal life in recent years, it seems that half of the plant...

Marketing Audit for an SME

model takes the model for the environment from the US market, using styles and refresh images so that a good product can be combin...