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Essays 361 - 390

MARKETING - A DEFINITION AND EXAMPLES

use Burger King and McDonalds as an example of how this works. On the surface, it might seem as though there isnt much different a...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

IBM Proposal for a Knowledge Management Program

nineteenth century, and develops through the twentieth century, always based in the development of new technologies. IBM have been...

U.S. Health Care System

care system. In 2004, Dr. David Brailer, pursuant to an presidential executive order, announced the Strategic Plan for Health Inf...

IBM Financial Analysis

addition to the $16,289 return on to current assets are also longer-term receivables in the capital assets which amount to $11,603...

The Dissemination and Marketing of Music from Tin Pan Alley to the Modern Day

publishing of magazines or stationary (Tawa, 1990). The main method of distribution involved composers approaching the publishers...

Marketing and the Changes Resulting from Technology

In six pages this paper discusses how technology has dramatically changed the approaches to traditional marketing. Eight sources ...

'Excellent' Company's 8 Attributes

In five pages this paper analyzes Thomas J. Peters' and Robert H. Whiteman's In Search of Excellence Lessons from America's Best ...

Bank Profits and Banking Technology

In five pages the increasing reliance upon technology and the resulting increase in bank closures are examined in terms of several...

UK and Jobs in Technology

In twenty pages the United Kingdom job market is examined in terms of employment in the technology industry with a hi tech work ta...

Ireland's Economic Changes and its Retail Sector Impact

In twenty five pages Ireland's recent economic changes and the impact they have had on its retail sector are examined in terms of ...

Strategic Cinematic Marketing

In eight pages this paper examines innovative marketing strategies for films with The Blair Witch Project as a recent example of a...

Past, Present, and Future of IBM

In six pages this paper examines the IBM Corporation in an analysis of its past, present, and future prospects. Six sources are c...

1993 and 1994 IBM Financial Statements Analysis

In five pages debt equity and current ratios, inventory turnover, and profit margins are among the considerations featured in a fi...

Advantix® and Marketing by Eastman Kodak

In sixteen pages this consumer imaging technology by Kodak is evaluated in terms of performance, PEST and SWOT analyses, and marke...

IBM v. Mac

In five pages this paper contrasts and compares IBM and Mac in terms of sales, consumer preferences, and considers the long runnin...

Europe and American International Business

In thirty five pages this paper explores in great detail US based businesses and their European prospects and consider how major A...

IT Overview

In twenty pages this research paper presents an overview of information technology in a consideration of its societal and business...

Lotus Development Corp. and its Growth

would cover two courses per term, rather than the one course reimbursement that was standard among the employers that offered any ...

Destruction of Worldwide Economic Boundaries and the Role of IBM

In fifteen pages this research paper examines the role of IBM in destroying historical global economic barriers with references ma...

Comparative Analysis of Computer Industry Giants

In five pages Compaq, Dell, Gateway, IBM, and Hewlett Packard are compared and examined in terms of a five year forecasting of est...

1990s' Boom of the US Stock Market

In eight pages this paper discusses the US stock market boom of the 1990s and the impact of technology. Eight sources are cited i...

Stock Market History

In twelve pages this paper considers the history and development of the U.S. stock market from its colonial origins through the su...

Contextual Approach to Media Criticism in 'Star Wars' and 'Jaws'

This is an historical research paper of 8 pages that discusses the impact these films had on popular culture, economics, technolog...

Future Marketing Technology

In five pages this paper examines marketing technology of the future. Six sources are cited in the bibliography....

Networks of Telephone Service Providers & Their Networks / Addressing Technological Change and Cost Feasibility in a Constantly Changing Market

In seventy pages this paper examines the telecommunications industry in a consideration of service providers, networks, a market t...