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Essays 361 - 390

Student Submitted Case Study on ILI

consumers to obtain their good quickly. These elements were those that offered an advantage over other internet auction sites, t...

Harris, Customer Service Management, and Making the Customer 'King'

The strategic plan feeds directly from the motto. The first step is to identify the needs of the customers. Initial input from pha...

Rainbow Plant Food New Marketing Plan II

marketing strategy. Not only will Rainbow Plant Food color the foliage but also at the same time it feeds the plant a healthy bal...

Dell Computer Corp. Marketing Plan

The writers mission statement within this perspective is that by using this situational analysis in an effective manner they will ...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Overview of Election Campaigns

the emphasis in this paper the student will want to put on the Mayoral race in Houston on November 6, 2001. A comparison of sever...

Strategies to Survive and 'The Open Boat' by Stephen Crane

this situation held certain peril for these men. Second, the omniscient view has allowed Crane to describe, in a birds eye...

WAL-MART AND QUESTIONS

This 4-page paper answers questions about Wal-Mart including business strategy and sustainability....

STARBUCKS - MISSION AND STRATEGY

Discusses strategies for Starbucks Co. There are 2 sources listed in the bibliography of this 4-page paper....

SC JOHNSON CASE STUDY

idea of how to buy in bulk. He or she knows the ins and outs of negotiating with a company like S.C. Johnson when it comes to proc...

Book Sales Negotiations

take some copies prior to selling the book should also be declared at the beginning to avoid any later confusion. The main point...

SWOT Analysis of Unilever's 'Path of Growth' Strategy

seen as a weakness, but this also leads to a greater level of input to the decision making process and reduces the issues of bound...

MCDONALD'S IN THE NEW MILLENNIUM

the industry? In looking at this case study, the fast-food burger restaurants (Burger King, Wendys) arent responding too p...

VIDEO GAME INDUSTRY - AN OVERVIEW

the 1977 launch of the Atari 2600 and its quaint two-dimensional game Pong, the demand really didnt take off until the late 1990s ...

Strategies and Risks at Starbucks

on the company) was its aggressive expansion strategy from out of the Pacific Northwest, which was, in a sense, to blanet each met...

Customers' Supermarket Wants Characteristic Assessment

from it. 6 I like to shop for bargain and am attracted to special offers 7 Quality is more important than price. 8 I like to have...

Strategy and Project Management Questions

The writer answers a set of questions concerning strategy, leadership and change utilising a fictitious case study. The first ques...

Strategic Plan: St. Vincent Health Care

route of accessible health care to growing numbers of Americans. Harvards Clayton Christensen has long preached the gospel ...

Analysis and Strategy Development for Harley-Davidson

through the harsh economic difficulties that are coming, as a result of the credit crunch, as well as help it to gain market share...

Changing a Fragmented Firm into a Unified Company

This 18 page paper considers the case of a company that has made many acquisitions, but allowed all the acquired companies to carr...

Gap Analysis: Global Communications

An 11 page paper discussing options available to Global Communications, a company planning to offshore much of its customer servic...

The Challenges of Adopting Customer Centric Processes

market capitalization 64 Figure 13 Hierarchy and Customer Centric Organisational Structure 70 Figure 14 Push Organization 72 Figur...

Marketing at Zappos.com

electronics. Whereas athletic shoes sell for full retail price at Zappos.com, 6pm.com offers a few Reebok styles for $14.95. ...

Virtual Beauty

a much written about highly fragmented industries and the inefficiencies that the fragmentation helps to preserve (Nairn, Price an...

A Research Project To Determine The Best Way Of Increasing Customer Loyalty At Scandinavian Airways Systems (SAS)

keep customers can be the difference between success and failure. One firm that has already instigated a loyalty scheme is ...

Trouble Shooting in Services Industries

communication will have fewer levels to traverse with fewer gatekeepers so that there is a greater chance of management at higher ...

Disease Management/Hypertension

management (DM) concept Disease management (DM) is defined as a "systematic clinical improvement process," which addresses both ...

Mergers, Acquisitions and Strategic Alliances

this, the companies need to consider the potential benefits and the way they may be realised along with the potential disadvantage...

The Role of Tommy Lynn Sells in the Julie Rae Harper Murder Trial

II. The Julie Rae Harper Trials The Julie Rae Harper case made headlines. A mother had seemingly concocted a story about an int...