YOU WERE LOOKING FOR :Internal Assessment of Southwest Airlines
Essays 31 - 60
SWA works toward creating value for its employees, then converting some of that value to customer service, while encouraging behav...
even if airlines are leased tends to be high (Belobaba et al, 2009). The high level of concentration and use of existing brands al...
Airlines Co., 2008) Threats * Uncertainty in fuel prices * Intense competition and competitors concessions gained in bankruptcy * ...
2005). Even more interesting is that the "customer is always right" concept isnt true at Southwest Airlines (Taylor, 2005). "We ma...
Using a two share portfolio as an example, the paper presents a number of assessments and calculations that are often used by inv...
Southwest is one of the US airline success stories, at a time when there is consolidation the airline industry Southwest may have ...
seen as a maturing industry, and can intensify competition among the largest remaining firms (Hooley et al.,, 2007). The airline i...
target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...
management absolutely needed to convey to employees "that what they do matters. Thats why we share with employees the letters we g...
paper recommends several strategies for the future, but the first recommendation is for change in Southwests mission statement. T...
as a top airline due to its geography and technology with the only factors hampering its further growth and global impact being ca...
in the months following the 9/11 terrorist attacks, for example, people forsook air travel and focused on vacations and travel tha...
job into its smallest pieces" and selecting the most qualified employees for the job and training them to do it (The evolution of ...
Mintzberg et al, 1998). Successful and effective risk management may even be the source of a competitive advantage (Rose, 2001, P...
best of both worlds in times of strong growth. Ireland has immensely favorable policies designed to encourage business inve...
relentlessly targeted Southwest in demarketing efforts, Southwest not only continued to exist. Eventually, it surpassed all of th...
won it again in February 1989, February 1990, March 1990, December 1991, March 1992, and May 1992 (Quick, 1992). No other airline ...
working with the Economic Development Foundation and the city of San Antonio in order to find a suitable location. The plan may be...
policy to be honest with its employees, that "through effective people management, the company had created the right type of cultu...
to examine Southwests approach to marketing, finance, management and human resource management. Marketing The marketing mix...
for individuals backgrounds, abilities or even commitment to the company. At present there has been one meeting of most of the gr...
need to have a great deal of specific knowledge (Bureau of Labor Statistics, 2007). Some pilots are recruited from the military fo...
nuts and drinks instead) and even a change in clothing. Rather than uniforms, SWA attendants and pilots dress casually, in polo sh...
Since the deregulation of the U.S. airline industry in the late 1970s, there have been a number of air carriers that have come and...
a positive impact in terms of supporting or even creating a competitive advantage (Huczynski and Buchanan, 2007). There is a gre...
which bills itself as no-frills, but with frequent flights to various locations. SWA earned its fame for being a "fun" airline and...
retaliated by matching the $13 fare and offering a free bottle of liquor to anyone who paid full fare ($26) instead of the bargain...
Wireless and mobile devices have become part of everyone's life even if they do not own a smart phone. This paper defines these te...
trying to compete. The use will be limited as the company is not in direct competition. The airline is used in many examples of st...
In eight pages this paper considers former CIA director William Casey's unsuccessful leadership compared with Southwest Airlines' ...