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Essays 601 - 630

Communication - A Review of the Literature

broadly examined by many scholars; early studies looked at the way communication took place with the aim of developing communicati...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

IMC for the iPad

and billboards. 1. Introduction Apple have developed a new product; an iPad. This is a new concept in terms of computing, a tabl...

Explanation Two Therapeutic Models

Dialectical behavior therapy (DBT) is a very specific type of cognitive behavioral psychotherapy developed by Marsha M. Linehan to...

U.S., France, and PR

In six pages this paper compares how public relations services are performed in France and in the United States with the increased...

Sales Promotions and PR

In eight pages this paper discusses the sales promotions shifts to public relations. Twenty one sources are cited in the bibliogr...

Self Awareness Importance in PR Campaigns and Advertising

In five pages the pros and cons of this observation 'Self awareness and co orientation by members of a public are necessary condit...

Organizations and PR

In twelve pages this paper examines public relations in a discussion of the role it plays within organizations that goes beyond th...

Odwalla Incorporated and PR Dilemma

In four pages this paper examines the problem of e.coli bacteria found in Odwalla apple juice products from a public relations per...

PR Professional's Interview

In three pages a sample interview with a public relations professional is presented in a consideration of such topics as career co...

PR and the Digital Revolution

In fifteen pages this paper examines how public relations are faring in the digital revolution in a consideration of such companie...

Nike and PR

and its own corporate code of conduct, and more specifically, that women workers at facilities producing shoes were subject to und...

Research and Questions Pertaining to PR

IBCs goals. Third, to use this plan to demonstrate how to move the "target" from the first stage to the last. To...

Naquurug Corporation and PR

numbers on product packaging so that consumers can discuss the product or ask questions about it, and it provides the impetus for ...

Different Definitions of PR

encompassing. In the formal definition of "public relations" provided by the Public Relations Society of America, the ter...

PR Power

take a proactive approach, taking Harry to a drug centre where addicts were, taking a very different approach than would have trad...

Press Releases, Advertising, and PR

two-fold. The lower floors of the building would be family orientated, with activities offered for the families staying in the res...

CSR and PR Public Relations: Corporate Social Responsibility (CSR)

and the customers of The Body Shop, the stakeholders involved are those who not only invest directly in the company but also those...

Starbucks; Current Position and a Potential Future Strategy

company break even within two half years, after which it should create a healthy profit. 1. Company Background 1.1 Company Histor...

It's Not Just PR (Book Report)

in the context of the topics mentioned do look at the ramifications of public relations and how society deals with it. The book pr...

Toyota

efficiency, marketing, design and finance (Thompson, 2005). Protectionist policies alone will only limit the presence of foreign...

Qualitative Research Methodology

qualitative research is subjective. Quantitative research seeks explanatory laws; qualitative research aims at in-depth descriptio...

Dot.Com Success

knows that the Internet is for real. Many of your customers are already online, and many more are signing up every day."...

TQM: Brief History And Implementation

of the primary focal point, which as been responsible for different values, assumptions and expectations. In this day and age o...

The use of Research Evaluation in Designing a PR Strategy

a campaign to include research evaluation in a marketing scheme, there are questions to be asked. Weinter explains that some quest...

Strategy for Southwest Airlines

paper recommends several strategies for the future, but the first recommendation is for change in Southwests mission statement. T...

Personal Theory: Integrative

any explanation" (Hunt, 2000, p. 12). II. THEORIES The primary focus of any theory is to empower a sense of freedom in an indivi...

Justifying an Investment Proposal for ATSG

addition to the carriage services, the number complementary services also available including related training, including dispatch...

How Does A Particular Intentional Mental State, Such As A Belief Or A Desire, Come To Have Its Particular Content?

To conjure a concept is to bring about thought; however, the question as to where and how that thought originated continues to be ...

Bridgeton Costing Case Study

This 19 page paper examines the case of Bridgeton Industries Automotive Component and Fabrication. Written in 5 parts the first pa...