YOU WERE LOOKING FOR :Issues in Advertising
Essays 61 - 90
People identify, after all, with people that are similar to them. Ebonics has the potential, therefore, to serve as a common link...
the news and entertainment media draw on advertising revenues for their operating budgets and this afford advertisers considerable...
20 miles of each other, and the highest per capita rate of PhDs in the country. Central to the three cities is Research Triangle ...
2009). The company generally allocates about 12 percent of its revenues towards marketing and advertising (Wikinvest, 2009). In ...
new young consumers...It does this by creating a complex tobacco marketing net that ensnares millions of young people worldwide, w...
specific group, therefore, gender stereotyping is dividing the population into genders and then developing stereotypes based in th...
products that enhance social relationships); detached--independent and self-sufficient (inclined to buy products that appeal to in...
(Romans & Kiernan, 2002). Of course, that is debatable. Opinion enters the picture, but if a claim can be proven false, then one c...
The writer looks at the fictitious case of Kudler Fine Foods, assessing the way a marketing campaign to support internet sales may...
innocuous concept as plugging a manufacturers product, for the advertising industry has become a well-versed and slick operation a...
lower than the others, naming the others. Obviously, they cannot all have the lowest rates. Dunkin Donuts claiming it has the best...
main advantage to sponsoring sports events is that the sponsorship can and should be used as a "catalyst for building corporate im...
In six pages this paper examines the late Eighties difficulties encountered by the British Saatchi and Saatchi advertising firm in...
In five pages this paper discusses teen pregnancies and how to reduce them with topics including advertising, classes in parenting...
This 3 page paper discusses the controversy surrounding tobacco advertising with regard to freedom of speech issues, as well as th...
This research report examines the concept of comparative advertising. What is it? Issues surrounding the use of the technique are ...
In eleven pages this paper discusses the significance of advertising research in a consideration of the relationship between agenc...
In twelve pages this paper presents a comprehensive overview of the smoking issue including health related costs, risks, second ha...
and choose to visit a marketing consultant, you may be sure that for "x" amount of dollars, he/she will find a way to sell it for ...
A paper examining various issues associated with running a commercial radio station. The author addresses advertising, revenue, a...
In a paper that contains five pages the ways in which AOL can enter the market in Brazil are examined in terms of developing a str...
regard and no one should really be surprised as to what comes from the government. At the same time, this piece attempts to explai...
senior analyst at Verdict, says it has succeeded because "it has delivered what consumers want" (Rigby, 2005, p. 2). Legal and ...
feeling (Conflict Research Consortium, 1998). More real examples of cultural mishaps: * Denise Taylor receives an URGENT message ...
lines shows that as the price for the goods increase more suppliers will want to supply the market, they are attracted by the high...
the company to fried chicken ("No shame," 2005). The authors asks: " If KFC didnt have the pluck to stand up for fried chicken, wh...
There are many ways fo cionsideitn this, one is with the use fo a demand equiaion. There are many aspects that can be placed into ...
target children as their principle demographic also have Web sites that market to children (Cowdrey 19). A child who gets bored wi...
factor in the onset of childhood obesity. Dennison, Erb, and Jenkins (2002) report that children spend a larger portion of their ...
markets effectively" and, also, advertisers may have limited their opportunities for increasing the effectiveness of their ads by ...