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Essays 511 - 540

The Ethics of the Phillip Morris Company

of nicotine and also that cigarettes not a drug and not addictive. Other tobacco company CEOs also testified cigarette smoking not...

Marketing Audit Design

customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...

Research Project Design

models already studied, or other ideas that have been developed, can be applied to their own unique situation, primary research ha...

SWOT Analysis of BMW

at the same time different plants have been established to gain economies from different areas, such as seen with the plant in Sou...

Marketing Strategies for Coca Cola

element in the marketing mix for Coca-Cola (Business2000, 2002). It was an element that covered all aspects of the marketing mix f...

Analyzing a Security Guard Company

profile persons, such as high-ranking executives (Command Security Corporation, About, 2002). Prior to September 11, 2001, CSC pr...

Marketing Small Businesses

long-term is and will be that the company differentiate its products on terms other than price. It will seek to serve the middle ...

Analysis of the Vermont Teddy Bear Company

are familiar with the teddy bear commercials that promise to deliver a custom made bear to any address rather quickly. Trained Bea...

Pokemon Products' Marketing

In five pages this paper examines marketing strategies as they apply to Pokemon products with a definition of the 4Ps provided alo...

Porsche - Reflections of the Influences on the Buyer Decision-Making Process

The paper is written in a question-and-answer style, looking at a range of issues concerning the by decision-making processes for ...

Review of Billboard Magazine's Article

The writer reviews an article that appeared in Billboard Magazine, which discussed the fact that some record companies are willing...

Assessing and Presenting BevCo's New Product

BevCo, a fictitious drinks company, wants to develop a new drink. The paper is written in two sections; the first examines the op...

Second Largest Discount Retailer

The second largest discount retail company is Target. This essay provides a competitive analysis of Target Corporation. Included a...

New Tools for Marketing

Included in this report are names of companies who are using social media to market their products. Starbucks and Ford are success...

Singapore Airlines Marketing Mix

International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...

SLP 5 - Comparing Time Warps 2 and 3

that while the buyers were interested in the technology, they were also sensitive to price changes. By reducing the price the dema...

DreamWorks: Company Analysis

recognizable figures in contemporary animation, and a strong indicator of the brands market recognition and perceived value (Corli...

The Conflict in Customer Quality Requirements

As already noted, when looking at these not all are likely to be fully compatible, and it is up to the firm to find the...

Amazon.com and the Kindle Fire

improve project management in the future. 2. The Background 2.1 The Company The Kindle Fire was developed by Amazon. Amazon is ...

Largest Low-Cost Airline

industry in technologies and practices that will conserve and protect natural resources. 2. Strategic Goals, Mission and Vision ...

Highest Quality Chocolate in Canada

chocolate market. Godiva chocolate from Nestle made a splash in the market, Their packaging is very attractive and the company h...

Resource Analysis for Seifelden Electronics

Colorado in the United States. Their primary business is two-fold: they sell computer hardware and software, and offer a service w...

Cross Promotional Advertising Between Sports Brands and Consumer Products

advertising is the art form of consumer capitalism. In analyzing the kinds of ideas, values and ethics contemporary advertising a...

Gross Domestic Product and Gross National Product

takes into account only the final product: for example, the revenue gained from selling raw materials to a manufacturer is not inc...

Toyota Motor Company - A Case Study

SWOT ANALYSIS Strengths: Toyota is currently Japans largest auto manufacturer and is the third largest auto manufacturer in the w...

Crisis Communication in the Workplace

either recanted their story or the FDA found it to be a hoax. This is now a classic case of excellent business communication with...

Analyzing the History of Ben and Jerry's Ice Cream

Both locally and globally they support and work with the Business for Social Responsibility organization which helped establish ov...

Analysis of Corporate Annual Account Finances

This figure is ?52.5, giving an operating profit margin of 3.45% This is taken to two significant figures. If we look at the figur...

Financial Examination of Dell Computer Corporation

In five pages Dell's financial statistics from the past year are examined in a comparative analysis of the company's performance d...

SWOT Analysis of Gateway

In five pages Gateway Computers is subjected to a SWOT analysis of the company's strategy, positioning, finances, and conditions o...