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Essays 91 - 120

Business in a Niche Market - The Competitive Advantages

loyalty in consumers. Therefore, finding a niche to fill is a great way for a business to not just survive, but to thrive....

HOME DEPOT, HISTORY AND ANALYSIS

The Home Depot Inc., headquartered in Atlanta, GA, is the worlds largest home-improvement chain and second-largest U.S. retailer (...

United Kingdom Marketing of IKEA

had entered was one very different form the home markets and in years before the brand had become known as a young brand, but did ...

Universal Health Care Policy

such as Massachusetts and California, the pros and cons of universal health care and others. Some of the articles reviewed are lis...

Case Study on the Cola Wars Between Coke and Pepsi

these manufactures have a relatively low requirement for investment, a top cost of $50 million for a concentrate plant will servic...

APN Roles, an Overview

This research paper explores nursing literature pertaining to the role of advanced practice nurses (APNs). The writer first discus...

A Case Study in Market Research

the identification assessment of potential target markets and preliminary data, qualitative research may be undertaken with a smal...

Competitive Consumer Markets and One to One Internet Utilization Marketing Strategies

In sixty pages this paper discusses how the Internet is being incorporated into consumer markets that are especially competitive. ...

Market Research and its Role in Small Business Development

The development of a small business and the role played by market research are the focus of this paper consisting of nine pages wi...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

Trio of Marketing Journals Evaluated

attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...

McDonalds in China

costs in each country. This was chosen as it was a product that was exactly the same in each country where it was sold as well as ...

The Influence of Culture in International Marketing

ideas such as communism as well as the religious background of the country. The culture will embody the aspects such as morals, et...

Teaching Marketing

The writer looks at two issues associated with the teaching of marketing. The first considers the role of marketing in terms of su...

How And Why Pricing Affects Access

conditions may worsen and require treatment which will be more costly for the state or healthcare provider. This is unlikely to ha...

An Assessment and Marketing Proposal for New Student Loans

marketing is understood and the context of government backed financial products is considered to guide the way that the future mar...

Overview of Eurocurrencies

reduce the pressure that was being placed on the currency. The idea was that where forgoing investors or borrowers had the currenc...

Marketing Coca Cola in the National and International Market; Influences, Impact of Technology and Role of Social Responsibility and Ethics

between Coke and Diet Coke division of the firm, with the Coke firm apparently taking legal action against Diet Coke, as the produ...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Personality and Intelligence

ENTP, and ENTJ (APT, 1999). Some of the types related in the Myers-Briggs represent elements that have been identified within the...

Multiple Intelligences and the Use of Technology in Education

In a paper of four pages, the writer looks at Gardner's multiple intelligences. The use of technology to effectively teach to a wi...

Limitations of Existing Metrics of Intelligence

multifaceted view of intelligence offers a superior overview of the different ways in which people learn and express intelligence ...

Mayo Clinic; Market Research Memo

to sell to the existing customers and to sell its existing products and services to new customers. With this strategy in mind mark...

Intelligence Gathering by U.S. Agencies during World War II and Beyond

better known as G-2 (Warner, COI came first, 2000). At times, the information went all the way up to the White House, but short of...

Blue Collar Work and Assumptions of Intelligence

This 3 page paper gives an explanation of the essay by Mike Rose about blue-collar workers and intelligence. This paper includes e...

Intelligences and Intelligence

of earlier theories of performance. Gardner defines intelligence in reference to a "biopsychological potential" correlated to a cu...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

History and Testing Measures of Intelligence Theory

is supplemented by innate elements of the intellect (DeLouth, 2002). This theory keyed into the nature-nurture debate. Skipping ...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...