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Essays 391 - 420

Issues of Service Quality and the Marketing of Transportation Services

the transportation into a product that is wanted rather than bought on price (Hooley et al, 2003). This will mean having the right...

Important Issues in Marketing

The brand was devalued and sales dropped as process dropped. The company lost their exclusivity. The opposite may be seen as the b...

Questions and Answers on Issues Pertaining to International Marketing

on a specific product, rather than trying to produce many products for which it has no resources. This would end up being a more c...

Issue One of Responding to Market Outcomes

In five pages this paper argues that the conservative perspective is superior to radical or liberal counterparts in a consideratio...

The Phases of International Marketing and Other Relevant Issues

The third stage is where regular marketing takes place. This may follow the infrequent marketing where the company realizes that t...

Global Marketing and Ethical Issues

This research paper consists of seven pages and considers global product marketing and the ethical considerations involved in such...

Coca-Cola Marketing Issues

not meeting todays consumer demands for healthier beverages and more environmentally-friendly products. Foust (2005) reported that...

Economic Issues in the Electricity Market

The elasticity and influences on the demand for electricity are identified and assessed. The impact that prices increase will hav...

Technology Vendors and Marketing Issues

In a paper of eight pages, the writer looks at technology vendors and potential marketing issues. A case study is presented as a h...

Research on Sports Marketing Issues

In twelve pages this research paper examines sports marketing in terms of its importance and the activities of auto racing, Notre ...

Airline Marketing Issues

In six pages this paper discusses airline marketing in a consideration of various relevant issues. There are 5 sources are cited ...

Ethical Issues with Regard to Marketing Prepackaged Foods to Schools

of revenue for under-funded schools, it is difficult to get them removed (Van Staveren and Dale, 2004). They contain, in addition ...

Marketing Tobacco Products; The Ethical Issues

disadvantages are more subjective. Smoking may give many individuals a feeling of empowerment and freedom; a perception put forwar...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Impact on Language Learning, Global Issues

This research paper explored organizational websites of intuitions that focus on global issues, such as environmental issues, pove...

The Potential of the Energy Drink Market

already competes with. The major competitor is Red Bull, which has 43% of the market in terms of dollar sales and 30% in terms of ...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

Comparing Marketing Stragtegies/Quaker and Weetabix

This research paper discusses the marketing strategies used by two cereal companies within the same markets. The writer explains t...

Global Setting and Small Business

may be good examples of how, in the past, companies would establish their home market, but then look to expand as a result of both...

Siemens AG Marketing Audit

The company and its subsidiaries employ 417,000 people in 192 countries (Cella, 2004). Ten of the companies worldwide businesses, ...

Marketing Audit Design

customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...

Chinese Cosmetic Market Entry

the west, as such the company already has the product knowledge required to meet many of the market needs. The market is also on...

Marketing Strategies for Coca Cola

element in the marketing mix for Coca-Cola (Business2000, 2002). It was an element that covered all aspects of the marketing mix f...

Market Segmentation's Influence

older teens are close to adulthood, and they can be expected to continue to buy many of the same brands that they bought as teens....

Major Title Company Marketing Plan

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

Questions on Marketing Answered

In nine pages this paper presents answers to 3 questions regarding consumer and business marketing differences, the Internet as a ...

Marketing Analysis of Haagen Dazs

quickly (Haagen-Dazs, 2002). Haagen-Dazs was sold to The Pillsbury Company in 1983 and the brand has now expanded into nearly 60 ...

A New Market for PGI?

potential policy holders will want, here there is a greater level of diversity, form policies that include everything even a stude...

Hershey and the Irish Market

1894, with the creation of a sweet chocolate coating for the caramels that were being produced by the firm (Hersheys, 2009). This ...

Marketing Primo

The writer undertakes an analysis of the new car market in United Kingdom, with the aim of developing a marketing strategy for a f...