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Essays 811 - 840

Mainstream Marketing using You Tube and Mobile Devices

desires (Kotler and Keller, 2008). The aspect of targeting means that it is possible for firms to target different markets as the ...

Language and Symbols to Communicate Personal Identity

feminine or masculine identities (Dobkin and Pace, 2006). While disliking the concept of stereotypes, in communicating identity ma...

Proposed Marketing Strategy for a New Retro Sporting Apparel Firm

utilised for leisure wear and used as a fashion item. The firm will obtain the retro sportswear from a number of sources, includ...

Violent Media and its Cultural Effects

games by young players (Teng, Chong, Siew, & Skoric, 2011). The researchers attempted to produce a "clear consensus" on this subje...

The Trayvon Martin Case - Deconstructing Media Narratives

what began as an isolated incident in a rural town in Florida has now become an international scandal. The reason for this is that...

The Military and Social Media

have indicated a distressing trend: more than 80% of personal information on soldiers and military activities held by terrorists a...

The Use of Social Media in Political Campaigns

candidates. Catone (2007) remarks: " The candidate du jour you want to buddy up to online isnt necessarily the one people think is...

Single Parenting

has not been good and people died young quite often. Many women died in childbirth, many men went off to war and died, and childre...

Selected Data from Honduras

are able to attract investment and trade is reflective of the intervention conditions within the country. One of the major conside...

Marketing Orientation and SME’s

is one that seeks not only to provide for customer needs, but to exceed those expectations so the customer wishes to repeat the pu...

Leveraging Shared Media Costs by Using Integrated Marketing Communications

a coordinated marketing approach across various media and advertising channels, is popularly used to promote brand unity and image...

The Social Issue of Desensitization to Violence as a Result of Media Exposure

view of the systems and factors that impact the development of the mind. The philosophical premise was linked to the assessment of...

Issues in Social Psychology

women would respond to the financially independent and ambitious ad than they would to the other. In other words, more women would...

Tasks for a Citizenship Course

the main source of conflict in the future will be cultural. The idea is based on the concept that in the future the main clashes w...

The Impact of the Internet

and communities in a number of ways. The main influences, especially with tools such as multimedia, the internet as well as mobil...

Twitter Social Media or More?

some meant to be detrimental to the public perception of these individuals, and others created by campaign managers or staff. Unl...

How Business will change with the Advent of Social Media

noted a spokesperson for the airline (Broken guitar song gets airlines attention, 2009). However, while the airline did donate $3,...

The Value of Fuel Hedging in Small to Medium Airlines

that the organization can ensure that they continue to purchase fuel at the current rate, even if the actual market value of the c...

Effects Of Violence In Media

affect the viewer (Lavers, 2002). In other words, the viewer has little or no emotional reaction to the violent acts they are view...

Media Concentration and Democracy

TV" (Turner). The commission wanted the entrepreneurs to thrive; they wanted competition to arise so the audiences would have a ch...

Issues of Authenticity/Internet & TV

informing the citizenry on what they need to know to be responsible as co-policymakers within a democratic framework.2 When news a...

Sputnik Shock

less than a month later with Sputnik II, in which a dog was successfully launched into orbit, it appeared as if the Soviet Union w...

Media Violence and Aggressive Behavior in Children and Teens

2006). The media is in fact a catalyst for violent expression on more than one societal front (DuRant, Champion and Wolfson, 2006...

SMEs and Banking in Saudi Arabia

The subject is broad, but the levels of SMEs in the country is still relativity low, despite making yup the majority of private en...

Media Response to Katrina

writes that the National Guard was called out to "help restore order and put a stop to the looting, carjackings and gunfire that h...

The Functions of Public Relations

journalism and print (Public relations specialists, 2006). The duties of PR personnel include drafting press releases and getting...

The Role of Persuasion in Media

may question whether or not he has a disorder such as erectile dysfunction or depression because there are so many television adve...

A Sociological Analysis of the Janet Jackson Incident

Jackson family that invites confrontation, paparazzi and law enforcement? In some ways it seems as if this situation, and the situ...

Middle East Terrorist Networks, 911 Attacks, and Coverage by the Media

Mohamed Atta was also positively identified as a hijacker after his New England whereabouts were reported. The manager of a Wal-M...

The Financial Implications of Undertaking Ecommerce

however, it may also be slightly limiting as the internet may not be the only medium open to e-commerce. The level of trade has b...