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Essays 181 - 210

New Media and Advertising Agencies' Changing Role

some of these changes. The role of the advertising agency in a new media environment is rather diverse. In some ways, agencies se...

A Fat Guy in a Thin World

and concepts that make it clear that the skinny people of the world are the beautiful people and the heavier people are the dregs ...

The Codependent Media Landscapes of Public Relations and Advertising

In seven pages this report discusses how the lines between these two media landscapes are often blurred and how communications are...

Pop Culture and The News

Art often imitates life, particularly in American media. This paper compares the media frenzy over the Clinton-Lewinsky affair wit...

Coexistence of Media and Sports?

In eleven pages this paper argues that the sports and media are not dependent upon each other but could exist equally well indepen...

Media Depiction of the Affair Between Bill Clinton and Monica Lewinsky

In nine pages ths report discusses media politics in terms of how this extramarital affair between the President of the United Sta...

The Media Bias Conundrum

half-wits, for example (Alterman, 2003). While clearly to the right, Coulters rants appear infantile. Bernard Goldberg also sees m...

Patterns in Media Ownership

is not only that of empire building, but also that of mergers and acquisition, on one hand it is consolidation as expected with an...

Mass Consumerism's Origin and its Impact

this in more detail the role of consumerism and the way it fits in with mass culture can be used to determine what mass consumeris...

Truth and the Media

package, however, the effect is the same. Regardless of the media, journalistic irresponsibility is there in one form or another ...

Media Costs and Sales in Miami and Fort Lauderdale

In five pages this paper discusses Florida's Miami and Fort Lauderdale regions in a consideration of media sales costs, tools, inf...

Hyper-Reality Theory

Media's role is discussed as Baudrillard's hyper-reality theory is utilized. The ways in which the theory may be used to evaluate ...

Oligopoly and Global Media Culture

This paper consists of 7 pages and discusses how European audiences are having nonEuropean cultural values imposed upon them by th...

American Media Portrayal of UK and Italy Elections

This paper examines how the US media treats elections in the United Kingdom and Italy in 5 pages....

Communications and Economics

that is involved. Magazines, for example, 96% of marketing professionals think consumers accept magazine advertising, only 60% of...

Journalistic Bias, Disasters, Relief and the Media

role for journalists. Agencies such as the Red Cross and World Vision depend heavily of the power of visual imagery coupled with ...

Coverage of African American Male Celebrities

relatively minor misunderstanding that in the context of his rough neighborhood might have happened to anyone else. Because it is ...

Six Annotated Bibliographies: Eating Disorders and the Media

bibliographies; students will need to format items they use according to the style of their paper. First Bibliography: URL: http...

Copyright and Music Streams

when an artists music is played via streaming audio, what is their expectation as far as royalties go? It seems as if royalties ar...

Media and Global Terrorism

In eight pages this paper examines the issue of terrorism and whether or not coverage by the media encourages rather than discoura...

US Cultural Disintegration Prevention Through Immigrant Restriction

better life. In the interim, they are stealing jobs, housing, adding greatly to the overpopulation problem and obtaining governme...

Use of Lean Production Within the Automobile Industry

This paper addresses the impact of the automobile industry's implementation of lean production practices. The author discusses th...

Discussion Questions on Strategy and Marketing

more targeted micro-marketing" (Mass marketing comes unplugged, 2005), primarily because it is no longer possible to gain a mass a...

Argumentative Essay Opposing the Iraq War

trillion.6 The severe economic effects of this war in terms of costs that include war zone operations, troop deployment, equipmen...

Rickshaw Beijing by David Strand

time these individuals and their groups began to organize to the point where they became politically active and engaged in the soc...

Contemporary Society and Mass Communications

In seven pages this report examines contemporary society within the context of mass communications' value and impact. Six sources...

Consumer Decision Making and Advertising's Influence

an empty cereal box, the broken dishwasher, the expiring car lease, a bad hair day . . ." (Ephron, 1998, p. 14). In short, it isnt...

The Dark Side of Advertising in America

Since billions of dollars are at stake, you can bet that they are going to get it right. Kilbourne states that the average Americ...

An Overview of the History and Future Trends of Advertising

in advertising. History Early History The greatest influence of the invention of the Gutenberg printing press in the 15th c...

Advertising and the Internet

to promote a product to capture the most return on the advertising dollar. In "Guerrilla Marketing: Secrets for Making Big Profit...