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Essays 241 - 270

Research and 'Voice of the Market'

learning about the customers of competitors and what competitors are doing to gain market share. The voice of the customer simpl...

Sports Related Products and Marketing Research

both ask customers what they want and then make efforts to supply those needs. Several have found that ignoring customers changin...

Marketing Research Application

the best possible prices or product availability are meaningless of potential customers are unaware that a certain organization co...

Market Research and its Limitations

properly, is limited by their typical restriction to a two-dimensional plane (1997). In some way, it is not the research that is a...

Holiday Company Proposal for Marketing Research

utilised in a range of media. The research will need to identify the most approach concept for Globetrotters to use and then test ...

Human Demographic Information and Market Research

which also is of importance to marketers. Further, older teens are close to adulthood, and they can be expected to continue to bu...

Research and Results on UK's Marketing of Low Cost Airlines

able to help counteract any researcher bias. In any research there will always be bias, by separating the questions from the resea...

Qualitative and Quantitative Research on Marketing for the UK's Airline Industry

be in the answers of many people. This indicates the importance of marketing. If low cost carriers, who are able to differentiat...

Considerations When Carrying Out Market Research

purchase from the firm in the last twelve months, alternatively the definition may be the last six months1. The way that t...

Market Research Proposal for A Starbucks Fruit Juice Drink

times. As the firm has a core competence in beverages it is logical that if the firm is looking at renewing and increasing sales b...

Market Entry Strategy for Romania/A Research Proposal

use to enter the Romanian retail clothing industry and which are likely to be the most cost effective. The hypothesis is that to ...

RESEARCH EFFECTIVENESS -- MARKETING

Examines market research and how it can be more effective. There are 2 sources listed in the bibliography of this 5-page paper....

Marketing Research Proposal To Identify the Features of Effective Social Networking Media Messages

Social media is playing an increasingly important role in firms marketing strategies. This paper presents a research proposal des...

How Does Animated Advertising Impact on Children’s Perceptions of Marketing Messages?

and 6 years1 in a sample that is reflective of the general population. Target Audience The research will be undertaken from an ...

Promotion and Marketing of Islamic Banking

The writer presents a proposal to assess the way that Islamic banks based in western countries can support growth through marketin...

Overview of the Mozart Effect

other scholars point out that the researchers offer no explanation as to why the results should be interpreted as having two disti...

Research Assessment of the Study in 'Evaluative and Descriptive Response Patterns to Negative Image Attributes'

any other source of information about the brand, whether good or bad, whether directly promoted or not. Essentially, "Anything th...

An Analysis of IBM

be known as IBM so many years later. The development of IBM is a patchwork, the Computing Scale Company of America is formed in 1...

A look at Citicorp's Future

This research report includes items such as GDP, growth, the stock market and Citicorp stock. A carefully researched investigation...

Statistical Analysis Simulation

services they buy and use. In all cases there is the need to determine the target of the research and use a sample that is a fully...

How Should Tesco Develop their United Kingdom and United States Markets?

over the last decade with the increased international presence, with 5,380 stores and 492,714 employees in the group operations an...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

The Potential of the Energy Drink Market

already competes with. The major competitor is Red Bull, which has 43% of the market in terms of dollar sales and 30% in terms of ...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Federal National Mortgage Association

In eight pages the company created by Congress in 1938 that is more popularly known as 'Fannie Mae' is examined in terms of its pu...

Mortgage Companies and SFAS 133's Effects

who the company is, the impact may be ascertained. The accounts that were prepared January 2001 use SFAS 133, which means that t...

The Impact Of Economic Change On The Capital Markets With Reference To Bull And Bears

but the recovery would be long for those that still had money in the stock market during the crash. It would be 1956 before the sa...

MARKETING, HEALTH CARE AND ETHICS

outgoing because of the particular medication. And yes, the commercials list the side effects, but usually as an afterthought. Bec...

Reallocating Marketing Budgets

found that Internet technology is very often an inexpensive and profitable way to advertise their products and services. Many com...

Opening IHOP in Germany

is a market that is accessible, IHOP may have a great potential in this market. One of the largest countries in Europe is Germany;...