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Essays 151 - 180

Interactive Marketing's Value

taking place at the same time to discourage attention. Other forms of marketing such as direct mail and internet marketing have fe...

Fictitious Total Quality Management Case Study

to check that quality is the right level for all aspects of the business. In a report sponsored by Proctor and Gamble...

The Use of Marketing Strategies in China

The current status of media in this country is developing at a very rapid rate, indeed, the government are taking measures to rest...

Marketing and Advertising in the Media

marketing as these are my preferred brands. The advertisements of this type may not be the trigger of the initial desire for these...

KELLOGG COMPANY AND INTEGRATED MARKETING COMMUNICATIONS

- its in a constant battle with rival General Mills for the number one spot in the U.S., while getting a run for its money by the ...

Small to Medium Sized Entermprise Marketing and Communication

an open door policy. However, there have also been problems. With a small company, as many of the processes are less formalised....

Healthcare Communication

Asynchronous communication is that which does not require the simultaneous direct attention of all involved. It can take the form...

Crest Whitening Strips Proposed Advertisement Campaign

to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of t...

Leadership in Healthcare

be appropriate for healthcare. Individuals have knowledge and expertise regardless of their level of certification and need to be...

Strategies for Risk Management

: Risk Management Strategies, cont. After identifying potential risks, a plan to mitigate the risk is needed The plan is pre-emp...

Mythology in Advertising

image South African-ness. The markets of this iconic South African beer would often refer to it as the peoples beer (Talotta, 2000...

Social Media Marketing: A Research Proposal

which presents an interesting problem in regards to the development of effective and appropriate marketing systems. It is an onlin...

Social Media in Small Businesses

Nowadays, nearly every single business, large and small, can be found on the internet. It is no wonder that the internet is now ou...

Leveraging Shared Media Costs by Using Integrated Marketing Communications

a coordinated marketing approach across various media and advertising channels, is popularly used to promote brand unity and image...

Books: The "Least Mass" of the Mass Media

books as a whole. Even if fewer people read books than listen to music or see movies, the cultural impact of those books can still...

Effective School Characteristics

by observing principals and teachers. From these rather long lists, an organization or an author will select the most common and p...

SME's and Influences of Government Policies

In five pages this paper examines the United Kingdom's government policy regarding small and medium sized enterprises in terms of ...

Effective Managerial Characteristics

In five pages effective managerial characteristics and the '3 skills approach' are examined in a review of the article 'Skills of ...

Case Study of Viacom and Its Media Industry Challenges

remains that Disney, Time Warner and News Corp. are the organizations prime competition. Though Viacom began as the cable arm of ...

The Impact of Vertical Integration on Health Care Systems

readily been recognized that the entire system of health care reform is moving towards vertical integration, in which full-service...

Sexual Images of Women in the Media

to satisfy the demand of their target market. Each of these magazines will appeal to a different sections of the female populati...

Small and Medium Sized Companies and Global Marketing

due to the competitive nature of business in general, this again is no longer the case. Small and medium sized businesses must exp...

Ways to Improve Communication Between a New York City Daycare and the Department of Daycare

abide with. From a strictly business perspective, therefore, it is necessary to recognize that a daycare cannot stay in business ...

Virtual Team Best Practices

concern for [team members] individual needs and feelings" (Nemiro, 2004; p. 113), and by extension expecting individual team membe...

Emerging Trends/Instructional Supervision

is a "pre-observation conferences, an observation, and a post-observation conference" can be combined with a "cognitive coaching m...

The Role of Marketing and Mass Media on Gender Perceptions

theory was developed in an attempt to break through established conventions and depict society, as it actually is, not as the gend...

Two Approaches to Workplace Communication

prepare humanity for a shared existence with its fellow man, which serves as the ultimate foundation of a more humane and democrat...

Marketing and Communication in the Future

In 5 pages this paper examines mass media, large group, and small group communication in a consideration of how businesses of the ...

Leadership That is Effective and Good

on good leadership qualities. A good leader is someone who can motivate and make positive change in society or within the framewor...

Media Moguls

profitable fashion, it has created problems as well. One of the most obvious and by far the worse of these problems is that it is...