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Essays 601 - 630

The Need for a New Management Information System

This 8 page paper looks at a fictitious retail company and a single process which needs improvement. The example is a retail store...

Krispy Kreme Doughnuts Case Analysis

into the 2000s, Krispy Kreme shifted from a wholesale bakery strategy to a "specialty retail strategy," emphasizing the "fresh, ho...

Marketing the Q1 Handheld Device

hand-held device at the same time. Samsung is going into uncharted territory, but only to an extent. The Palm Pilot of course is ...

Due-on-Sale in Michigan

"Except for a residential window period loan, a lender may enforce a due-on-sale clause in a real property loan in accordance with...

Cost Accounting System for an Online Business

online business unit. Management Information and Control Systems The broad framework of MIC systems includes a variety of s...

Marketing the Toshiba Tablet PC

experience with the units. The market that the manufacturers want to attract is the consumer market, which may also include the...

English Law and a Tenant's Case

a licence (Wilkinson, 2001). The Rents Act give protection only in respect of rent control and tenure only to tenants. Where ther...

Discussion Questions on Strategy and Marketing

more targeted micro-marketing" (Mass marketing comes unplugged, 2005), primarily because it is no longer possible to gain a mass a...

Accounting Questions

after the break even point the usual contribution level is $14, so dropping this to $2 is quiet drastic. If we look at the impact ...

Small Hotel Marketing

area. The listing s a small picture and then contact details, with a prices from tagline. The hotel needs to increase review by in...

Australian Great Western's Marketing Plan

in 1862 and is one of the longest established hotels in Queensland Australia. Located at 39 Stanley Street, Rockhampton, QLD the h...

PhysicianOffice Software Marketing Plan

experience and former medical office managers who know well the requirements of medical offices administrative needs and the chang...

Ice Cream Machine Sales Plan

ice cream market, there has also been a shift in the type of demand that is seen, with a greater level of demand for home products...

Conrad Restaurants Ltd. Marketing Plan

now the ratio is 600 residents for every restaurant. The area has a high level of non residents which explains the very low ratios...

Harrison-Keyes E-books Case Study

very successful. A similar opportunity now exists for the publishing industry. There is a great future potential, in the Memo fr...

Marketing Plan for Blue Breeze Wind Park

will loo at entering the current market with the ability to provide market demands that are not currently provided by other suppli...

Budgets for a New Business

500 1,000 1,000 2,000 2,000 2,500 Revenue per unit 10.00 10.00 10.00 10.00 10.00 10.00 Total revenue 5,000 10,000 10,000 20,000 20...

BMW "Newness" and the Product Life Cycle (Case Study Analysis)

The case goes on to note that BMWs latest marketing strategy is to provide the consumer with an interactive website and by using t...

MCBRIDE FINANCIAL SERVICES AND MARKETING

many types of research that McBride can rely on. Some suggestions include comment cards, focus groups, mail surveys and even telep...

SCRUBBING BUBBLES - A COMPETITIVE ANALYSIS

and entry barriers, both are pretty loose. Almost anyone can put together a bunch of ingredients to make a cleanser (they used to ...

VIRTUAL DRINK DRIVING GAME: MARKETING STRATEGIES

There are a couple of target markets for this particular product. The main target market will be young drivers, between the ages o...

Potential Strategy for Samsung

In a competitive environment a firm has to be able to adapt and adjust, understanding the environment within which it is operating...

A New Strategy for Toyota

in Europe the firm has slopped further behind, and as such Toyota have a strong leadership position in number units sold. The fir...

End State Vision and Strategy for Best Snacks

be paid to the relevant areas by the management of each division and enhance profits (Mintzberg et al, 2008) The second alterativ...

SC JOHNSON CASE STUDY

idea of how to buy in bulk. He or she knows the ins and outs of negotiating with a company like S.C. Johnson when it comes to proc...

Article Review on Global Marketing

There are many pitfalls with global marketing. One is that words, phases, gestures, humor, and other issues do not translate very ...

Selecting Sales to Sell Fiber Optics

In this essay, the writer provides the key points of a case study that involves hiring a new sales manager to sell the company's l...

The Ritz-Carlton

to impact on the mass market providers rather than the upper market providers where demand is not as sensitive to economic conditi...

Frog Boiling at OptiMotors Industries

a question: "Have we done this before?" (Mobley and Humphreys, 2006; p. 33). Galen and OptiMotors top-producing salesperson...

SWOT Analysis JP Business Solutions

In a paper of eight pages, the writer looks at a marketing case study. A hypothetical marketing plan and SWOT analysis are develop...