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Essays 631 - 660

Benchmarketing; Coca Cola and Pepsi

since. The results were used in the media in different countries as well as road shows where the taste challenge would be held. Al...

Campaigns and the Media

their newspaper competed with each other to see which could produce the most sensationalized news (OConnor and Sabato, 2008). How...

The Anti-Gun Campaign in the UK

into a specific behaviour pattern. During elections may be are biased views of the electorate to favour the government, however wi...

AN ANALYSIS OF PRESIDENTIAL CAMPAIGN ADS

rather than fact, was so appealing, and stirred the emotions of the voters. AD-2 Revolving Door; George H.W. Bush vs. Michael Duka...

San Francisco Public Campaign Finance

deal of attention and scrutiny. This paper will explore the issue of campaign finance in the current political climate, using the ...

Experiences of Communication Intern

This essay reports some of the experiences of a communication intern for the Obama campaign. There is one source listed in the bib...

Choosing a Well-Known Personality to Endorse an Airline

The writer looks at the way an airline may choose a celebrity for an endorsement marketing campaign. The example of Singapore Airl...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

The Concept of Economies of Scale

a company expands, the production units increase and this provides the firm with an opportunity to decrease its costs ("What are E...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

The Former Secretary of State

The paper discusses the woman who came closest to becoming a presidential candidate - Hillary Rodham Clinton. It reports many of t...

Take Charge, Take the Test, A CDC Campaign

This research paper describes and evaluates the CDC's "Take Charge, Take the Test," which is a campaign targeted at African Americ...

Communication by Dove

Dove's Campaign for Real Beauty has been very successful. AS great deal of the success has been the ability of the fir to communi...

South Korea Racism Awareness

In a paper of six pages, the writer looks at South Korean racism. Awareness is targeted in a broad communications campaign. Paper ...

Persuasive Strategies

This essay explains how the writer intends to persuade family members to eat only organic foods. The ‘campaign’ will include justi...

Health Communication Messages

This research paper describes the characteristics of an effective health communication campaign designed to promote public health ...

Political Campaigns and the Media

This paper considers the power of the media and how presidential campaigns have evolved. There are three sources in this four pag...

Entertainment Public Health Education

This research paper pertains to entertainment education in public health education campaigns. This terms refer to public health me...

The Campaign Strategy of Al Gore in 2000

A report consisting of five pages discusses from the perspective of a political consultant how Gore could register a significant v...

Marketing Campaign of Sprint PCS

In eight pages this paper discusses the marketing strategy of Sprint PCS in comparison with its major competitors Vodafone Air Tou...

2003 CWA and Verizon Contract Campaign

labor contract between Verizon East and the Communications Workers of America (CWA) expired (Communications Workers of America, 20...

“The Private History of a Campaign That Failed”

History of a Campaign That Failed" with a recounting of his interactions with another young man that was about the same age that h...

Strategic Campaigns in World War Two

North Africa - Operation TORCH: TORCH represents the first combined Allied action of the war, when British and American troops lan...

'I'm Lovin' It' Advertising Campaign of McDonald's

images that the company can use separately across all forms of visual media such as those forms listed above plus newspapers, maga...

Does campaign funding influence voting records?

support Democratic candidates as opposed to Republicans. This is because Democrats notoriously support unions. On a large scale, t...

Influences in the Development of a Marketing Campaign

The writer looks at the scenario of a new health and fitness club that is looking at opening in the UK. The writer looks at differ...

The Day of Battle - Rick Atkinson Looks at the Italian Campaign

on whether or not to invade Italy; its quite another to read about the meeting between FDR and Churchill, the dickering that took ...

Developing a Public Relations Campaign for Tesco

with the market place maturing and threats seen from existing competition as well as potential new entrants in some areas, especia...

Social Media Campaign Development

Here is an example of how such a blog post might read. The first annual Brew at the Zoo is here! Franklin Park Zoo is hosting a da...