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Essays 451 - 480

CALIFORNIA PIZZA KITCHEN AND CUSTOMER SATISFACTION

The restaurant business is a very difficult one in which to operate. If everything isnt just right, from the food, to the service,...

OVERVIEW: SOUTHWEST AIRLINES INC.

trying to expand domestically, both through organic growth and acquisitions (Gilmer, 2010). SWA today is under the directi...

WHEN THE U.S. SNEEZES, THE WORLD CATCHES COLD: THE SUBPRIME FALLOUT AND ITS IMPACT ON GLOBAL MARKETS

Or so it was thought. Then trouble reared its head. As interest rates went up, sub-prime mortgage interest rates ballooned...

MCBRIDE AND MARKETING PLAN

determine our target markets. Its important to determine a target market (or even target markets) to help better prepare an organi...

Safeway's Customer Service Improvement Project Plan

has a 49 percent stake in Casa Ley, a chain of about 100 grocery stores in western Mexico.6 Sales for 2003 were (mil) $35,552.7.7...

A JetBlue Marketing Analysis

for the good of the company that they owned for the most part (2002). It is clear that United took these steps because it had to, ...

A Proposal for a Hotel Project

the YTL Corporation Berhad conglomerate. The parent company has a range of interests, from power generating companies and construc...

Tourism Marketing of the Virgin Islands

area is attractive to tourists for several reasons, in the winter the temperature averages between seventy-seven and eighty-two de...

Connection Between Developed Markets, Capital Flows, and Stock Returns

the relationship between the two, it would be a good idea to define these concepts. Capital flow, in its simplest definition, is t...

Men's Clothing Market in the United Kingdom

In five pages this paper examines the UK menswear industry in an overview of structure, trends, and the size of the market with fu...

Analysis of Aetna Inc.

emphasizing information and services that will lead to a more positive experience for customers (Aetna, Overview, 2003). The comp...

Marketing and the 1990s' Banking Industry

and along with them are different levels of service. Much of the change that occurred, to make it all possible, really began duri...

Discussion of Harley Davidson

In six pages this paper examines the company in an overview of its fiscal statistics, demographic changes, competition, new market...

Overview of the H.J. Heinz Company

line and expansive company affiliation, Heinz did not evolve by accident. Its competitive strategy within the foods industry is br...

Business Administration Overview

combine to form the big picture, a portrait of a strong and solid business administration. II. Component One - Overall Management...

Overview of the Mozart Effect

other scholars point out that the researchers offer no explanation as to why the results should be interpreted as having two disti...

United Kingdom's Private Medical Insurance

may be companies such as the British United Provident Association, better known as BUPA, where there is the direct provision of he...

Increased Number of Firms and the Impact of Transaction Costs

as the best way of ensuring the goods are made and allocated in the most effective manner, increasing growth and also the welfare ...

Gateway vs. Dell in the PC Wars

a choice in ordering. While that is the case, Dell is no longer unique in this e-commerce tactic. In recent years, Apple , Gatew...

eCommerce and Dell's Strategy

is the notion of both individual and company accountability, stellar service and support, and superior corporate citizenship (20...

HIGHER EDUCATION IN THE UNITED KINGDOM

a long history; though the actual founding date is somewhat foggy, teaching and education in some form existed at Oxford in 1096, ...

AN ANALYSIS OF GLEGG WATER COMPANY

Though the E-Cell was gaining some acceptance in the pharmaceutical market, company leader Robert Glegg wanted to see sales hittin...

Germany of the Late Nineteenth Century

In eight pages the political mass market that emerged in the Germany of the late 19th century is among the topics discussed in thi...

Analysis of Starbucks

high level of advertising though different media. Television advertisements are supported with billboards, printed media as well a...

IRC Impact of Women's Internet Communities Women on the Internet; The Impact of Internet Relay Chat

This paper examines women's internet communities and commercial marketing with regard to women in this overview of Internet Relay ...

Minnesota's Upsher-Smith Laboratories

An overview of this company that develops and markets prescription pharmaceutical drugs and dietary supplements is presented in a ...

Flanking in a Price War by Roger Calantone, Cornelia Droge, David Litvak, and C. Anthony di Benedetto

In four pages this article is considered in an overview and implications of the points that are raised with an analysis of the Que...

Seek Specific Job Opportunities Based on Bilingualism

as well as mentors, training programs, internships and more. Clearly, the bilingual person is almost never without job opportunity...

Corporate Overview of Philip Morris Tobacco Company

In fifteen pages this corporate overview of Philip Morris Tobacco Company includes corporate objectives, marketing tactics and str...

Fast Food Industry's Chicken Market

that will continue until 2005 (PG). One of KFCs competitors, Boston Market, came on the scene originally as Boston Chicke...