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Essays 241 - 270

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

DHL Overview

last names - in 1969 as a service shuttling shipping documents between San Francisco and Honolulu (History, n.d.). This was well ...

Intelligence Gathering by U.S. Agencies during World War II and Beyond

better known as G-2 (Warner, COI came first, 2000). At times, the information went all the way up to the White House, but short of...

US Reasons for Entering Word War I

were formed as a direct result of Nationalism. Tensions in Germany in particular before the outbreak of war were phenomenal (Arth...

U.S. FINANCIAL MARKETS AND SECURITY PRICING

investors know to buy low and sell high, there tends to be a "follow-the-flock" mentality when it comes to securities pricing. Thi...

"Fire and Ice" by Robert Frost: A Poetic Analysis

Contrasting the images of fire and ice are repeated to emphasize the duality of human nature. They also reveal how love and hate ...

Toys R Us: System of Inquiry

This 11 page System of Inquiry explores the code of ethics of Toys "R" Us is a good example of an ethical leader even though its c...

American Theories of Leadership and their Potential Application in other Cultures

leaders such as political and military leaders. Burns (1978) argued that the transformational leader may be seen as an extension o...

U.S. Marketing of the British Land Rover

In eleven pages Harvard Case 9 596 036 on United States' market entry of the British Land Rover and gaining a desirable market lev...

U.S. Market Positioning of Land Rover North America

In eight pages this paper examines LRNA as presented in Harvard Business School Case Study 9 596 036 regarding U.S. market positio...

Eldridge Cleaver's Soul on Ice and Betty Friedan's The Feminine Mystique

In a paper consisting of eight pages a common denominator is sought in two postwar viewpoints that seem on the surface to be widel...

UK, US, France, Germany, and Japan Stock Markets

In twelve pages this quintet of international stock markets are examined in terms of characteristics, features, size, and history....

Toys 'R Us Marketing Strategies and Analysis

In ten pages this paper analyzes marketing strategies and analysis in a determination of hows and whys with Toys 'R Us being the f...

Eldridge Cleaver's Soul on Ice

In five pages this paper analyzes Eldridge Cleaver's autobiography in terms of how it portrays 1960s' 'Black Power.' Five sourc...

Brazil and U.S. Markets for Instant Coffee

In six pages this research paper examines the connection between the instant coffee markets of Brazil and the United States and al...

Job Functionality of Mexico and U.S. Directors of Marketing

In ten pages comparisons and contrasts between Mexican and American marketing directors are made in a job functionality assessment...

The So-Called Ongoing Gulf War and U.S. Involvement

a part of Iraq, yet Kuwait had systematically encroached on Iraqi territory, while also deliberately stealing Iraqi oil from the R...

Lorene Cary's Autobiographical Black Ice

life head first with a passion that is seldom witnessed among students even in the best of circumstances. She even immediately en...

Trade Structures and Economic Markets in Cuba and the U.S.

represents over 6 million people. The GDP (gross domestic product) of Caricom is approximately $28.6 million and the Dominican Rep...

Analysis of Walking on Thin Ice by David Hempleman Adams

In five pages the author's North Pole experiences are summarized in a consideration of his book with textual content analysis also...

Walking on Thin Ice by David Hempleman Adams

In seven pages this paper discusses the North Pole expedition of 2 men as recounted in this text by David Hempleman Adams. There ...