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Essays 211 - 240

Overview of the Under Armour Company

is one tat is proving very popular with the youth market (De Lollis, 2004), which also bodes well for the long term of the brand a...

Case Study on K Mart

it is competing on price and with the centralization of purchasing and inventory control we may argue there is the strategy of gai...

Assessment of United Kingdom's Supermarket Sector

that is growing the faster, and accounting for nearly 40% of all food sales in 2002, and expect to continue to grow as new stores ...

IBM : SWOT And Five Forces Analyses

known, the company has always been a global player. Any product under the IBM name was accepted as a high quality product backed b...

Air Canada

the fears of travel that have been created by the terrorist attacks of the 11th of September 2001 and the subsequent terror alerts...

Case Study of Lincoln Electric Company

In sixteen pages this paper presents a Lincoln Electric case study in a corporate overview, stakeholder expectations, and company ...

Performance Case Study of Dial Corp

In eleven pages Dial Corp's performance is assessed through such tools as Porter's Five Forces model, PEST and SWOT analyses, with...

International Strategy of United Parcel Service

company has been pursued ever since, this has included the granting of licences to operate their own aircraft, which was first gra...

New Market Entry and India Car Parts Business

In twelve pages this marketing report discusses an India based automotive spare parts business and how a new market can be success...

Tasty Baking Growth

In five pages this paper considers why Tasty Baking should continue charting its own course, relying upon Porter's Five Forces mod...

Unilever - Assessment of Strategy and Suggestions for Future Development

a more aggressive social marketing strategy. The organisation should develop a prominent presence on Facebook, Twitter and Google+...

The Value of Customer Relationship Management for Web Based Retail Operations

and has only a few stores, but has found that the online retailing environment offers a large potential due to the lack of geograp...

Business Theory and Models in a Reflective Learning Document

to make sure there is a solid foundation for any information used. Triangulation is a methodology often used in research to ensure...

UK Restaurants and Garfunkel's

company. But as well see in the financial section, Garfunkels, despite changes to d?cor and expansion plans, is not necessarily th...

4 Questions on Marks and Spencer Answered

to ?655.7m compared to 1998: ?1,114.8m (Marks and Spencer, 1999). The trend can be clearly seen. The loss of profit was the...

FedEx Ecommerce and Structural Transformation

did create that portion of it that offers next-day delivery. Twenty years after the company was founded, the Internet would arriv...

Saudi Arabia Expansion of Polo Ralph Lauren

brand names as well as suppliers who sell directly to the public. The company have been suffering in this area, so although the br...

UK's Small and Medium Sized Enterprises Currencies Direct Ltd.

at higher prices (Currencies Direct, 2005). This means the target market were small to medium sized enterprises (SMEs) as well as ...

Amazon.com's 1996 Strategic Directions II

Approaches to selling newer than the corner bookstore format emerged some time before 1996. Several warehouse format companies em...

Strategic Analysis of SOEI

and offshore offices in a number of locations to support international sales. In order to take the firm forward management need t...

Case Recruitment Employment Agency

Corporate culture does not. * Manpower itself is fragmented with different procedures being used at different branches. * The com...

Analysis of Creative Technology Ltd.

developed a strategy of meeting market needs by customising and adapting technology starting out by the creations of PCs that were...

Analysis of New Balance Athletic Shoes Inc.

its advantage, and competitors disadvantage. The question is how should New Balance respond in order to meet their goals1? To as...

Failure of eToys.com

instances for larger items, selling goods that were then dispatched straight from a manufacturer, in effect the company was acting...

Heineken's Al Al Ahram Beverages Company Purchase

with the lower transportation costs. In terms of differentation the ability to produce the only local beer may also be seen as gai...

A Business Analysis of Amazon.com

In a paper that contains five pages this ecommerce online marvel is analyzed by using SWOT analysis and through an application of ...

Cathay Pacific Airways, Strategic Management and the Uses of Information Technology

In thirty pages this paper discusses Cathay Pacific Airways' uses of IT in strategic management with technology's direct and indir...

A Lloyds and TSB Merger Assessment

In five pages this clearing bank merger of TSB and Lloyds is assessed through the employment of PEST, SWOT and Porter's Five Force...

Marks and Spencer Analysis

Marks and Spencer published the company-wide Global Sourcing Principles. This guide shows that they clearly require "all our dire...

Analysis of a Large Commercial Laundry Company

laundry annually. Five million pounds is far beyond the capacity of any coin-operated facility to support on its own; the laundry...