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Essays 361 - 390

Michael Porter's Model and Bank of America

Model Before discussing BoA, and its position within the banking industry, it would be helpful to examine what exactly Por...

Analysis and Competitive Advantage

a first mover advantage which they aim to use to establish themselves in a market place, once established they may even adopt almo...

Burger King and British Drinks Diageo Company

be created. As the purchase of Burger King was in the food and drink related sector, this may be classes as a related diversificat...

Fast Food Industry Obesity Case of Caesar Barber

and asked why he had been gaining weight, the doctor might have brought up his diet. Indeed, it seems common knowledge that fast f...

Promotion and Pricing in the Fast Food Industry

really with the kid across the counter. Or the manager who brings them that extra cup of coffee" (McCarthy, 2000; p. 7B). Custome...

'I'm Lovin' It' Advertising Campaign of McDonald's

images that the company can use separately across all forms of visual media such as those forms listed above plus newspapers, maga...

A Church and Dwight Business Analysis

In using Michael Porters Five Forces model (which focuses on a barriers to entry, competitive rivalry, buyer power, supplier power...

International Athletic Shoe Company Establishment

company, one that can provide styles for all feet but highlight womens lines. The base product will be a new running shoe. We wi...

Great Britain's Supermarkets and the Effects of Products That Are Environmentally Friendly

modified organisms (GMOs) (23). This example suggests that the farmers who sell to stores in the UK ought to understand the end...

Brazilian Industry and the National Competitiveness Theory of Michael Porter

In six pages this research paper applies Michael Porter's national competitiveness and its influential factors theory to the econo...

Regional Bank in Australia Case Study

management services (Bank of Queensland 2010). Another major alliance is with Citibank for credit cards (Bank of Queensland 2010)....

Changing a Fast Food Outlets Structure

general management structure and approach may be seen as reflecting the concept of scientific management as the structure of the w...

Overview of McDonalds

at the time. In 1954 Ray Kroc went to see this hamburger stand and was amazed at how quickly all the customers were being served (...

Motivation at McDonalds

Looking specific at the crew member role, these are the individuals the cook the food and serve customers, these are hourly paid s...

McDonalds and the Use of Activity Based Costing

(Cardos and Pete, 2010). The firm sells may different types of product, including chicken nuggets (known as McNuggets); this is ...

Motivations in a Fast Food Restaurant

attrition, these are associated with low motivation levels (Huczynski and Buchanan, 2007). In order to assess why there are...

Forecasting for a Fast Food Outlet

and ice creams sold in the summer, this looks at the trends rather than just the past performance. Regression analysis takes th...

Marketing Audit: FedEx Corporation

that can enhance profitability; and * Placing FedEx Kinkos under the famous FedEx light of innovation and creativity. Immed...

McDonald's and Obesity; A Case Study

eating. This will help empower them to make decisions regarding their own diet. It will also placed pressure on the companies to c...

Cadbury

chocolate, chewing gum and candy. They are competing with a number of other phones that have a range of interests and different ba...

McDonald's Hamburgers Are Better Than Burger King's Hamburgers

The hamburgers of these two fast food giants are contrasted and compared in a persuasive essay consisting of five pages. Four sou...

China's Kentucky Fried Chicken Fast Food Chain

American dish. Although Chinese food is rather popular in the United States, that does not guarantee success in China. Further, th...

Fast Food Restaurant Ownership and Management

In five pages this paper examines the issues relating to the ownership and management of a fast food restaurant in a consideration...

Secular and Biblical Management

In four pages secular and biblical leadership as each pertains to a business setting are considered with a discussion of several b...

Social Environment at McDonald's Qualitative Analysis

to mind is that of a researcher in a white lab-coat who is jotting down notes on a clipboard while observing the research subjects...

Fast Food Restaurants and Nonsmoking Policies

In five pages this paper examines fast food restaurant environments, the health issues represented by inhaling second hand smoke, ...

Impact of the Baby Boomer Generation

food is a thing that is sold. It is a physical substance or an article of commerce. People think of commodities as corn or grain ...

2 Questions on McDonald's and University Marketing

have been used on full service restaurants and expectable in supermarkets, the substitute markets, for many years. When business i...

Human Resource Management Errors

In four pages HRM errors are discussed in an examination of employee mismanagement by a fast food chain that resulted in a high tu...

Overview of Food, Inc.

particularly disturbing because, as Michael Pollan, author of The Omnivores Dilemma, indicates in the film, eating such a narrowly...