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Essays 91 - 120

Brand Extensions

that using brand extensions may be a potentially lucrative strategy, and add value to the firm and the ground, but it is also poss...

Leeds Development Agency Case Study

2008). However, the decision is not this straightforward. If a new business is attracted to the area there is the potential for a ...

DFS Case Study

network of 73 shops across the United Kingdom (DFS, 2009) supported by an aggressive national advertising campaign the company has...

Google’s Decision to Launch an Operating System

strategy to be successful, attracting the same customers to make use/purchasers of the new products the company is best served by ...

New York Life Insurance Company

market, one market that has avoided this, so the strategy suggested in expansion into China, whewre there is a different economic ...

Huffman Trucking Case Study

maybe one of the first trucking companies to undertake this strategy, which may give them a first mover advantage in terms of the ...

Adult Obesity

a drug sold under the brand name of Glucophage) in treating obesity. Finally, nursing intervention will be proposed based on the ...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Church & Dwight; Arm and Hammer Grow Up - A Case Study

by Church & Dwight are similar those faced by many other companies; how the company should proceed and develop strategy in a chang...

The Impact of Global Branding in a Small Town

life! (Kotelr, 2003) In considering the different interpretation that may be given to a message, as well as the different e...

Eli Lilly in Europe

for the distribution of the products, with the ability to raise the prices. It may be argued that the main market was the US and r...

Hotel Chocoalt; Examination of a Small Business

since 1993, set up by Angus Thirlwell and Peter Harris. The original concept of the company was to provide an alterative to the tr...

Expanding Virgin Cola by Exporting to East Africa

The writer presents a proposal to expand the market for virgin Cola with an export strategy, targeting East Africa, identifying it...

Analysis of Home Depot

Home Depot are the worlds largest home improvement retail firm. The writer examines the firm and its current position with the ai...

Overview of Childhood Obesity

This research paper presents an extensive discussion of childhood obesity that addresses prevalence, the negative effects of overw...

Obesity, Social Marketing

This research paper pertains to a social marketing campaign, the Campaign to End Obesity and the writer also discusses obesity pre...

An Important Public Health Issue, Obesity

This paper pertains to obesity and the writer specially discusses how the terms "epidemic" and "pandemic" are defined in regards t...

Depression and Obesity

emotional problems are likely to emerge. The relationship between obesity and depression is one that is not exactly clear (Stunka...

TiVo Case Study

features. The company has found that the take up rate was good and once the subscriber made a commitment they would be a long term...

Progress of Fat and Genetic Predisposition to Obesity

health. There are morbidly obese people who appear to enjoy being the way they are and actively seek to maintain their stat...

Obesity in Adolescents

also associated with adolescents who have been diagnosed as having binge eating disorder. Unquestionably psychologically related,...

A Company Overview of Air Canada

be a time period where things would need to be ironed out, and time would be needed for employees to better comprehend their roles...

Uniform and Adaptive Strategies in International Business; Which is Best?

a company has made the decision to globalise there are many consideration, the decisions not enough. George S Yip outlines a pract...

Childhood Obesity/Focus on Kaneohe, HI

Melnyk, 2001, p. 606). Children today live in a social and cultural climate that "idealizes thinness," and also "stigmatizes being...

Obesity/Hispanic Women in Tillman County, OK

$1,109,950 in additional medical costs for the county (OSDoH, 2007). Additionally the Oklahoma State Department of Health (OSDoH)...

Can Multi-National Enterprises Build Sustained Competitive Advantages On The Basis Of Co-Operative Structures And Strategies?

to that which has the smallest absolute disadvantage. They should also import commodities where the absolute disadvantage is the g...

The Strategies of Cisco in Making Acquisitions

that market. The acquisition strategy targets small entrepreneurial, fast growing companies that were highly focused and were op...

Creating Repeat Business for Build-a-Bear

more effective direct marketing, with the collection of owners details, (or their parents details when undertaking is of age), and...

Marketing Strategies - Their Importance and Potential Obstacles

of management. This is because that level of management is responsible for defining the mission, values, and culture of a given or...

Knowing the Signs of Childhood and Adolescent Obesity

regards to the obesity epidemic in America. It seems that over the last few decades, the numbers has risen more dramatically than ...