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Essays 331 - 360

Great Britain's Marketing of a New Software Product

In five pages this paper examines how a British company would develop and market a new software product. Six sources are cited in...

Pepsi Products, Pepsi Owned Restaurants and Transfer Pricing

In five pages this paper discusses internal transfer pricing and how it can benefit PepisCo. One source is cited in the bibliogra...

Celebrity Product Endorsement and Reaction of Consumers

In seven pages a research project on advertising utilizes a survey in order to evaluate how effective celebrity product endorsemen...

Stock Market Success of Initial Product Price Offerings

In five pages the appeal of IPOs are examined in an analysis of their effectiveness. There is no bibliography included....

Middle Managers and Product Liability

In eleven pages this paper discusses how middle managers are affected by U.S. lawsuits involving product liability with recommenda...

An Overview of Trends in the Gross Domestic Product (GDP)

This five page paper highlights trends that unfolded between late 1995 and early 1996 in G.D.P. for retail sales, interest rates, ...

Company and Product Review of PowerLeap

In five pages this paper discusses the PowerLeap company and its online computer systems upgrading products as featured on its web...

Product Innovation Process

In six pages this paper examines culture, structure, and strategy as each pertains to the product innovation process. Four source...

Plan for Fictitious Product Marketing

In sixteen pages an 'all in one' fictitious product that combines toothpaste and mouthwash gel is the focus of this marketing plan...

Internet Sales and Product Promotion

In five pages this paper discusses Internet product sales and promotions in an assessment of online pros and cons, as SWOT analysi...

Sample Plan for New Product Marketing Research

In eight pages Southeast Asia is the setting for a new product that needs market research conducted with a sample plan for investi...

Marketing Strategies For a Fictitious New Product

This paper analyzes the marketing strategy for a fictitious office supply item called KwikKlip. This nine page paper has six sourc...

Restaurant Industry and Product Life Cycle

In four pages this paper discusses product life cycle within the context of the restaurant industry in a consideration of technolo...

Weight Loss Product TV Commercial

This paper consists of fifteen pages and examines a campaign to target a certain audience with a television commercial on a weight...

Design of Fiber Products

In thirteen pages natural fibers including hemp and sisal are considered in terms of producing floor coverings that are environmen...

Global Product Public Relations and an Interview with Sir Richard Sykes

In twelve pages a sample interview with Glaxo Wellcome's chairman considers product public relations in a global marketplace. Ten...

Product Development at Honeywell

In eight pages this paper considers the Mod IV motor product problems confronting Honeywell's Building Controls Divsion in a consi...

Ethics and Product Liability

In five pages this paper discusses product liability with regards to tobacco and guns. Six sources are cited in the bibliography....

Legal and Ethical Issues Associated with Product Recalls

relationship between marketers and consumers, with the former having more information about their products than the latter, even t...

Product Marketing and Decreased Significance of Specific Brands

In seven pages this paper examines how purchasing specific name brand products is not as important as it used to be. Six sources ...

HP Open View and IBM Tivoli Systems Management and Network Products

In four pages this paper discusses the configuration and performance of the latest cutting edge systems management and networking ...

Chemical Products and The Clean Air Act

In fifteen pages this paper discusses the chemical products industry and the much needed regulation represented by 1990's The Clea...

Cases of Product Liability and Punitive Damages

In ten pages examples of various state cases are featured in this discussion of the need for punitive damage limits in cases invol...

Unsafe Products, Business Practices, and Ethics

In four pages this paper considers a toxic shock syndrome death case study in this consideration of consumer purchasing of product...

Regulating Herbal Products

In ten pages this research essay argues that herbal products without labels should be regulated and receive safety testing to dete...

A Corporate Financial Analysis of American Home Products

In this paper consisting of eight pages ratios, gross margins, profit margins, interest coverage, and returns on sharholder's equi...

Financial Products and Market Targeting

. . . and not necessarily in that order. Shopping and consumption have become tied up with far more factors than need, utility, o...

Greek Mythology and the Product Name Apollo

with recognizable characteristics often brings a product line into closer view for the average consumer within the demographic sco...

Name Brand Products and Selling Drug Avoidance

against a close competitor, companies often rally back by offering consumers the ability to obtain their product for nothing, inev...

Linear Product Company Production Analysis

In ten pages this paper discusses a linear product company in a production analysis that includes seasonal needs, time management ...