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Essays 151 - 180

Global Product Public Relations and an Interview with Sir Richard Sykes

In twelve pages a sample interview with Glaxo Wellcome's chairman considers product public relations in a global marketplace. Ten...

Popular Press and 'Selling Science'

In four pages this paper discusses public relations, technology and scientific reporting, and the ethics of 'selling science.' Th...

Case Analysis of the Exxon Valdez Alaskan Oil Spill

in his command. Says, Rawl -- who admits that even though he was not personally responsible for the accident, much of the respons...

Marketing Communications and Public Relations as a Gauge

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

PR and the Digital Revolution

In fifteen pages this paper examines how public relations are faring in the digital revolution in a consideration of such companie...

Society, Business, and Government

In a paper consisting of fifteen pages various topics such as three fold society's social performance, public issues strategic man...

Science, Technology, and Public Relations

In five pages this paper considers how public relations influences technology and science with a story of Kuwait provided as an ex...

General Marketing Overview

In eight pages this paper discusses marketing in a general overview that includes conceptual definition and consideration of such ...

A Public Management Holistic Method

In seven pages public management is discussed in terms of the management of human resources, organizational theory, formation of p...

Advertising to the Global Community

segments, whatever those segments may be. Many nations have less well-developed sources of market information than are available ...

Odwalla Incorporated and PR Dilemma

In four pages this paper examines the problem of e.coli bacteria found in Odwalla apple juice products from a public relations per...

PR Professional's Interview

In three pages a sample interview with a public relations professional is presented in a consideration of such topics as career co...

Organizations and PR

In twelve pages this paper examines public relations in a discussion of the role it plays within organizations that goes beyond th...

Procter and Gamble, Public Relations, and Controlling Rumors

to communicate those messages. Politics is the struggle for power and the opportunity for vision and leadership. Public relations...

Effective Marketing Communication and Element Integration

In ten pages this paper examines integrated marketing communications in an evaluation of its effectiveness in sales promotion, dir...

A Public Relations Business and Art Overview

In ten pages this paper addresses the student contemplating a study of public relations and includes objectives and strategies, va...

Sales Promotions and PR

In eight pages this paper discusses the sales promotions shifts to public relations. Twenty one sources are cited in the bibliogr...

NYPD Proposal on a Program of Cultural Diversity

In a paper consisting of five pages the advantages of the NYPD implementing a program of cultural diversity in improving public re...

U.S., France, and PR

In six pages this paper compares how public relations services are performed in France and in the United States with the increased...

Presidential Administration of Richard M. Nixon

In five pages this paper assesses the Nixon Administration in terms of its public relations and communications preoccupation. One...

Youth Populations and Modifying Behavior

In seven pages both off- and on-task behaviors are related to a plan for behavior modification with target behaviors and their con...

The Ability to Alter Undesirable Behaviors

6 pages and 3 sources used. This paper provides an overview of different ways to change unwanted behaviors in children. This pap...

Designing and Implementing a Token Economy for the Mentally Unstable

to avoid changing the economy in response to cost contingencies, to provide reinforcers cheaply, and to include a number of token ...

Consumption and Human Behavior

cold, unaware of the needs of others. However, as the individual grows there are other aspects of behaviour that ,may be seen as d...

Is there Too Much State Regulation of Private Life?

illegal, this protects those in the porn industry and those who cannot protect themselves. Restrictions are also placed on who can...

Tired Nurses

The organizational behavior problem selected for this analysis is nurse fatigue. Thousands of nurses arrive at work in a state of ...

Teh Beginning of Operant Conditioning

Skinner's legacy is reinforcement. This theory has been applied in learning settings, such as schools, and also in counseling and ...

Organizational Behavior and PepsiCo

principles of behavior discovered through the science of behavior analysis." Specifically, strategies and procedures that consider...

Case Study: Unsatisfactory Performance

degree is in business management. He avoids as many assignments as he can and pushes work onto coworkers. Does not admit he cannot...

Types of Employee Behaviors

(Jex, 2002). It is a positive contribution. Counterproductive behavior is defined as employee behavior that runs counter to the or...