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Essays 601 - 630

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

Adidas Promotional Campaign during the 2008 Beijing Olympics; A Case Study

need to be muted, due to the IOC rules, but Adidas has found ways to maximize the coverage even finding way to work around these u...

NGO Development and Benefits

2008). The philosophers that Sen refers to as being foundational to transcendental justice include individuals such as "Hobbes an...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

Reforming Education

dollar program, "funded through the Recovery Act," that encourages competition among the states "to inspire education reform" (de ...

Marketing AOB

had the potential to gain a first mover. The firm has its physical location in Bassendean, Western Australia. But as it...

Marijuana Propaganda verses Fact

Our society has changed radically over recent history. One of the reflections of this change is an evolution in the way that...

Sexism in Cultural Artifacts: Dr. Pepper Ten is "Not for Women"

heavily muscled "action hero"-type spokesman who rampages through a jungle, punching snakes, firing a laser rifle, and ensnaring h...

The Use of Social Media in Political Campaigns

candidates. Catone (2007) remarks: " The candidate du jour you want to buddy up to online isnt necessarily the one people think is...

Marketing Mix for a Health Program

where the program will be delivered. The distribution will be mainly for the way that information is delivered as well as informat...

The Pharmaceutical Industry and Erectile Dysfunction

Men who have problems getting or sustaining a penile erection suffer from erectile dysfunction. Erectile dysfunction can be the r...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

Application Responses for Parsons Design School

fashion that exists within a single country, indicating the vast social divides that exist all across the world. Even within my ow...

OVERVIEW: SOUTHWEST AIRLINES INC.

trying to expand domestically, both through organic growth and acquisitions (Gilmer, 2010). SWA today is under the directi...

Antismoking Campaign Strategies

goal of decreasing the prevalence of adult cigarette use to less than 12 percent, the CDC analyzed the data gathered by the 2008 N...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Advertising and Technology Issues Considered for Kudler Fine Foods

The writer looks at the fictitious case of Kudler Fine Foods, assessing the way a marketing campaign to support internet sales may...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

Assessing Tactics for Wal-Mart Money Center Marketing Campaign

other media forms acting as a reminder and reinforcement (Kotler and Keller, 2008). There is also the potential of localizing this...

Homegrown Terrorists: The South During Reconstruction

War, more than 3,000 freed blacks were murdered by Southern terrorist organizations. In the mythology of the "lost cause" and the ...

Drill Baby, Drill...Still?

In the 2008 Presidential campaign, Sarah Palin flippantly outlined her proposal for getting...

Launching A New Grill

gained in the different areas (Douglas and Wind 1987). When considered in this context there do appear to be arguments in favour o...

An Assessment and Marketing Proposal for New Student Loans

marketing is understood and the context of government backed financial products is considered to guide the way that the future mar...

The Former Secretary of State

The paper discusses the woman who came closest to becoming a presidential candidate - Hillary Rodham Clinton. It reports many of t...

Communication by Dove

Dove's Campaign for Real Beauty has been very successful. AS great deal of the success has been the ability of the fir to communi...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Choosing a Well-Known Personality to Endorse an Airline

The writer looks at the way an airline may choose a celebrity for an endorsement marketing campaign. The example of Singapore Airl...

Experiences of Communication Intern

This essay reports some of the experiences of a communication intern for the Obama campaign. There is one source listed in the bib...

Persuasive Strategies

This essay explains how the writer intends to persuade family members to eat only organic foods. The ‘campaign’ will include justi...