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Essays 691 - 720

Presidential Campaigns and Economic Issues

around monetary issues, there are often other issues such as those that concern social and moral well being. Today, hot campaign t...

19th Century Presidential Campaign Techniques and Tactics

about Jackson and Adams. One tactic that seemed to be used was to make it appear that the adversary was a man of poor character. ...

PR Power

take a proactive approach, taking Harry to a drug centre where addicts were, taking a very different approach than would have trad...

Public Policy and Business Interests

Public policy is made primarily by elected officials who propose laws. In the White House for example, the president and cabinet m...

Nike Consumer Behavior

used to be an otherwise a forbidden zone in advertising. In the beginning, advertisers had not yet learned to manipulate the publ...

Virgin Records, Richard Branson, and PR

then consider the manifestation of PR in the commercial world. With this background we can then apply the lessons to the examinati...

President George W. Bush and the American Economy

the job market and 1.3 million jobs have been created in 2004, thus far.4 The drawback is that a great many of these new jobs are ...

Messages and Themes of 1932, 1952, and 1980 US Presidential Elections

In four pages this paper examines how underdog candidates became very popular due to the themes and messages of their campaigns du...

Marketing Strategies of Apple Mac Computers

differently if they hope to recapture a greater market share in the PC market. CHAPTER 1: INTRODUCTION Apple Computer Inc. and M...

BMW International Marketing Case Study

products that also have their own brand, such as the Mini Coopers. There are many theories that emphasise different types...

An Overview of Ronald Reagan's 1980 Climb to the Presidency

In this four page paper the writer ourlines the key elements that propelled Ronald Reagan to the U.S. presidency. Details are pro...

UPS Analysis

that could not be delivered (UPS, History 1907, 2004). And, they did all this at prices almost as low as the post office (UPS, His...

Visual Image Campaign of McDonald's

and MTV. The repetition reinforces the primary message, but other images can be added at a later time and still have the effect o...

Presidential Campaigns of 1932, 1952, and 1980 and Issues

Carter days. Most voters are cognizant of the economy. Two themes ran through the elections of 1932, 1952 and 1980: the economy an...

Fear and Loathing on the Campaign Trail, & the Advent of Gonzo Journalism

The journalist records events as they occur, but also incorporates those details of personal opinion, sensory impressions, and so...

Senatorial Campaign Strategy of Hillary Rodham Clinton

New York Mayor Rudy Giuliani was much less of a threat to Clinton. Staunchly conservative, Giuliani was and remains the antithesi...

Direct Mail Correspondence Writing

interest and to hook them it wanting the read the entire letter or presentation (Westphal, 1998, Friese, 1998). Commitment to read...

UK's Adidas Marketing

their status as an instructor in the industry, this may be undertaken with a company of the certification of the relevant professi...

Issues Permeating the 2004 Presidential Candidates

prescription drugs, I would choose Grandma every time" (Wise, 2002). Howard Dean mirrors Sharptons opinion that President is doin...

Innovations in Billboard Advertising, 7 UP Then and Now

its conception. Said 7 UP brand manager Bryan Mazur: "The 7 UP guy is getting out and revealing himself to the public, and this ...

Presidential Campaigns, Debates, Elections, and Coverage by the Media

the transition in regards to technology used by the media in regards to political events can be seen in Borgna Brunners timeline i...

Marketing Campaign Case Study Development

to re-launch this service to this target market with a budget of ?1,000. The best way to look at this is to consider the theory be...

Money, Advertising, and Political Campaigns

Where once a candidate took almost sole responsibility for getting his message to the American...

Political Action Committees and Their Influence Upon Campaign Finance

United States (The Economist 1997). Amongst them, they contribute about one-third of all the funds collected for campaigning (The ...

Land Mine Marketing and Ethics

area where the mines were laid" (14). Only the most determined and profit-oriented marketer or the one with no sense of moral scru...

California's 2002 Gubernatorial Election

had gotten credit for reforms in education, but he is largely blamed for the states $24 billion deficit, as well as for the energ...

Marketing Campaigns and Macro Factors' Effects

they need to be prudent. This is especially true for the service industry. In an environment such as this, marketing needs to cons...

Case Study of Pat Parker and Associates

would directly impact them. Parker must look at sub-issues. First, does the contract she had with the Jackson campaign allow her ...

Marketing Campaigns and Marketing Models

repeat purchase in the car market is likely to have a gap of several years this may not be the best option. This model may have so...