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Essays 211 - 240

Target Corporation's Marketing Audit

be a part of the company; customers are made to know their value to the company. Investors appreciate Targets strong growth and p...

Financial Reporting, Audits, and Bias

their financial reporting is full, fair and unbiased. Despite long-term attention to the issue of bias, there have been man...

Marketing Audit Planning

attributed to marketing efforts? * PEST analysis. This is assessment from the perspective of the political, economic, social and ...

Market Demand Forecasting and Marketing Simulation I

worth everything theyve directly paid for it. That was the leading reason for keeping the price lower than it could have be...

HEWLETT-PACKARD: A STRATEGIC AUDIT

service unit - and that offers business process outsourcing, development of applications, systems integration, networking and so o...

Article Critique

and to correlate the wealthy reports into a single source, with the idea that a correlated paper may bring together different idea...

Computer Security Issues

types, event-oriented logs and keystroke logs (Audit trails). Event logs, as the name implies, record system events, while keystro...

Hershey's; Strategic Analysis

firm has not diversified into some non confectionary food areas and the firm sells its goods in 90 countries (Hersheys, 2009). How...

Risk Assessment of an Airline

6 gallons of fuel per mile travelled (Boeing, 2009). The current average price of a barrel of fuel is $62.2, and there are 42 US g...

Diversity at Cingular

will have a positive impact on employee perceptions, and as such improve morale as well as diversity management. 1. Introduction...

Assessment Measures in a Project Audit

be an assessment of the projects performance in terms of budget compliance. Budgets are never 100% accurate, there maybe changes i...

CONDUCTING A MARKETING AUDIT

the marketing audit in general terms. Well also provide an example of how an entity goes about performing an audit. As men...

Auditing Intangible Assets

It is only by auditing that the real value when auditing is undertaken tests need to be put into place to ensure that values repor...

Accounting for Goodwill

of merger or acquisition. FASB 141 "supersedes APB Opinion No. 16, Business Combinations, and FASB Statement No. 38, Accounting f...

Environmental Risk Management

Environmental risk management is becoming in recent important within a commercial environment. This 14 page paper looks at a numbe...

Expanding to China

centuries, always one of the worlds most impressive civilizations and cultures known for "outpacing the rest of the world in the a...

Auditing, Accounting, and the Effects of Technology

Technology, plus the growth of international business, have had a huge impact on this industry, and in this paper, well examine ho...

Marketing Audit Design

customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...

Application of Auditing Techniques of Information Systems

of the details of transactions as well as balances ("Is Auditing," 2004). CAATs may also produce a large range of audit evidence ...

Coca Cola's Marketing Audit

of 2005 (US: Coke lowers earnings and sales expectations, 2004). All of Coca-Colas "numbers" - current ratio, earnings per share,...

8 Points of a Productivity Audit

take form. During necessary organizational strategy revisions, the mission statement is one of the first documents addressed; by ...

Internal Auditing and Use of Technology

they occur on a continuing and regular basis. This is the case for risk management; personnel database and skills inventory...

Auditing Problems and Solutions

done to detect fraud (Calderon & Green, 1994)? It is obvious that there is no simple answer or the problem would not persist; one...

Strategic Audit Analysis of Wal Mart

and grocery stores and 540 Sams Club warehouse stores (Biesada, 2004). Despite the sluggish economy, Wal-Mart realized a 4.8 perce...

Project Process and Stages of Time Estimates and Attendance

and documentation to be given to owner, review each requirement against finished product. Project acceptance criteria review betwe...

Increased Corporate Governance Effects Assessment

the long term. A third hypothesis is that these sustainably-minded organizations outperform non-Index firms over the long t...

Internal Control and the Sarbanes-Oxley Act

demands by the federal government to comply with the internal control systems which were really designed with the larger publicly ...

Boeing's Marketing Audit

needs to capitalize on its first-mover advantage with the 787, gaining commitments - and deposits - on as many units as possible b...

Siemens AG Marketing Audit

The company and its subsidiaries employ 417,000 people in 192 countries (Cella, 2004). Ten of the companies worldwide businesses, ...

Example of a Marketing Audit

an objective and scope of the audit (Kotler et al, 1989). In this case, maybe overall sales are down and need to be improved....