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Essays 631 - 660

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

The Theoretical Basis for a Business Plan to Export Mangoes from Australia to the UK

the highest level of consumption rates, partly aided by the large ethnic minorities that are very familiar with mangoes (CBI, 2009...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

BCG; AXA

the above matrix it is possible to see how a product can be categorised by the way it is behave in terms of growth and market shar...

Computer Technology in the Classroom: Advantages and Disadvantages

Instructional technology has been in a state of evolution throughout history. In the latter part of the twentieth century, howeve...

Buying a Laptop

for this we need to consider the different uses. * The general use will be as a family laptop, rather than in a business environme...

Information Technology and Management at EasyJet

in with the strategy and the people who use it. It is only by appreciating the technological environment within EasyJet as a whole...

Business Driven Information Systems

data that is collected from customer information for different eras the company, including sales, financing and purchasing, are ab...

SHERMAN COMPUTER REPAIR: A NEW ORGANIZATIONAL DIRECTION

a self-analysis to understand what it will need to do to move from computer services into computer building. New technologies will...

Businesses Facing Challenges

?50 billion (US $98.5 billion) was made by a consortium which was led by The Royal Bank of Scotland (Investment Dealers Digest, 20...

Ideal Computer Building

which has been chosen is one that is well ventilated and also has an integral fan and power supply. The provision of a fire wall U...

Globalization and Marketing Question

have less well-developed sources of market information than are available in the US: "it is often difficult to locate research da...

Harris, Customer Service Management, and Making the Customer 'King'

The strategic plan feeds directly from the motto. The first step is to identify the needs of the customers. Initial input from pha...

LOVE Computer Virus Attack of 2000

in the emails were exactly the same. Additionally, the emails were coming from software developers in the office, five emails in a...

Profiles IBM Apple Dell

This essay provides a brief history and recent performance of IBM, Dell, and Apple Computer. The paper begins with a discussion of...

Overview of Health Club Management

Club Ones Assistant Operations Manager Lisa Velasquez notes, "People arent looking just to lose weight ... People are looking to g...

Building a Personal Computer v. Purchasing a Personal Computer

In fifteen pages this paper assesses the advantages of building a personal computer as opposed to purchasing a ready made computer...

Mail Boxes, Etc. Local Observation

In five pages this paper observes this local business in terms of services, merchandise, and patronage. There is no bibliography ...

Lunn Poly Direction Change

This British travel company is examined in five pages in terms of its choices and considers whether it should focus on business tr...

Ethics and Computers in the Workplace

problems is usually a human misuse of information and technology (1). Still, as new technologies unfold, specific ethical questio...

Case Study of Domino's Pizza

Because society is fundamentally based upon performance and profit, it is not unusual to find that corporate individualism works a...

Russia Sales and IBM

In six pages this paper answers questions having to do with IBM's sale of a super computer and 16 computer work stations to a nucl...

Employee Discounts and Their Effects

In six pages discounting services and products for employees are examined in terms of the types of businesses who benefit from the...

Computers and Independent Thinking

In five pages this paper discusses computer intelligence and what would be meant if A.M. Turing's test was passed by a computer an...

Computer Anxiety and Gender Differences

In six pages this paper discusses how computer anxiety may be gender based with a consideration of 3 studies in which a correlatio...

An Information System for a Video Shop

This paper contains ten pages and explores the software package XYZ Video wants designed for their business as a way of maintainin...

Quality Issues in Business Operations

In ten pages quality issues as they pertain to business management operations are discussed with the first part examining a Heinek...