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Essays 181 - 210

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

A New FDI Case Study

the US. However holiday patterns where changing, and while a decade ago the focus was on the US and Europe, this market was now ma...

Financial Analysis of British Airways

Accounts, 2006). Financial Analysis Profitability and Efficiency There are four profitability ratios, each of which provide...

PDVSA Case

an assumption of $12.87 per barrel for sync crude and $18.62 for Maya crude. There is already a predicted price drop, with analyst...

BOMBAY EXCELSIOR AND LEISURE CENTER PROPOSAL

are the folks who tend to spend the most money at the hotel (the expense account is taking care of it, which is why)....

Foreign Direct Investment in ASEAN Nations

they started. When China started its reforms it really was very dependent on foreign direct investment." It is suggested that Asia...

A Potential Investory Appeal

that the rewards of smart currency trading are extremely impressive and desirable to anyone who wouldnt mind earning more on their...

Warren Buffett's Investing Method

In twelve pages investment strategies are considered with the primary focus being the value investing strategies of Warren Buffett...

Foreign Direct Investment (FDI) in the Japanese Economy

This paper examines FDI policy and the feasibility of investing in Japan's economy. This five page paper has a bibliography with ...

The European Union and Foreign Direct Investment (FDI)

This paper examines various FDI policy issues and potential problems relevant to investing in the European Union. This eight page...

Italy Investment

In eight pages this research paper examines what must be considered when investing in Italy with a discussion of government discor...

Are Expensive Information Systems Worth It?

A case study analysis of Stratex is presented in twelve pages as the company struggles with deciding whether or not investing in e...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Continental Case Study

the company to consider the ways in which you can improve the remaining businesses. Decisions need to be made about each sector. ...