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Essays 61 - 90

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Advertising on the Internet; Creating Pull for Bricks and Mortar Stores

should have great potential for companies with larger resources to create pull in the same way. A company such as Estee Lauder may...

The Financial Situation of the American Express Company

cursory look at the career of Ken Chenault inspires confidence in his ability to negotiate a company toward financial stability. A...

Organizational Practices at Best Buy

2001 (a move that gave them immediate access to a broad upscale customer base), and continuing with the purchase of Future Shop (t...

Ethical Case Study; Is It Ethical for an Employee to Use Work Time for a Personal Projects?

actions" (dictionary.com, 2007). Therefore, it needs to be considered whether or not the actions of the employees were right or wr...

Mumbai India Stock Exchange Empirical Market Hypothesis Testing of Efficient and Weak Form of Efficiency

yield any benefit, as the price that the stock is currently priced at will reflect the available information and has already been ...

A look at Citicorp's Future

This research report includes items such as GDP, growth, the stock market and Citicorp stock. A carefully researched investigation...

Stock Market and How It Operates

In five pages stock market workings are examines in a discussion of the origin of stocks, investor selling and purchases, and the ...

Behavior of the Stock Market

In sixteen pages this paper examines stock values, dividend payouts, and the S and P 500 in an analysis of stock market behavior. ...

Autocorrelations and Abnormal Returns Prior to Stock Splits Considered in the Context of EMH

that will support this hypothesis. The idea is that, at any given point in time, the price of the stocks or securities, will refl...

Cima Marketing Case Study

has only a small level of growth and the increase in competition is making growth difficult. The market for the weekender products...

Mainstream Marketing using You Tube and Mobile Devices

desires (Kotler and Keller, 2008). The aspect of targeting means that it is possible for firms to target different markets as the ...

Branding for Sony in the International Environment

they are and how they compete. Sony was originally called Tokyo Tsushin Kogyp (Tokyo Telecommunications Engineering Company), wo...

Global Communication and Marketing; Disney

portfolio of brands to differentiate its content, services and consumer products", this indicates the strategy of integration. ...

The Impact of Global Branding in a Small Town

life! (Kotelr, 2003) In considering the different interpretation that may be given to a message, as well as the different e...

Comparing Marketing Stragtegies/Quaker and Weetabix

This research paper discusses the marketing strategies used by two cereal companies within the same markets. The writer explains t...

Corporate Dividend Policies

In fourteen pages changes in a company's dividend policy are examined regarding any change in ordinary share's market price in a c...

Longevity of the Bull Market

In five pages this paper discusses the bull market in a consideration of whether or not there will ever again be a bear market whe...

Futures, Long Term Growth and the Stock Market

In three pages this paper examines an investment strategy for long term growth in a consideration of the futures market. Two sour...

Expansion Plan for Tim Horton

target markets located in the urban areas. It is also noted that English is widely spoken, which will help to reduce any barriers ...

Can the Stock Market be Outperformed?

growth for their clients, either in the short, medium or less often in the long term depending upon and the type of investment fun...

Assessing Political Risks in International Investment Markets

a matter of consensus that globalization, spurred on the rapid development of computerized communications technologies, has change...

The Problems at Segway

the public were just not ready for such a different product (Kher 48). However, there are many revolutionary products introduced t...

Marketing Plan For A Robotic Vacuum Cleaner

This is a product which will appeal to a broad range of users, including those who do not like vacuuming or sweeping,...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...