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Essays 601 - 630

Marketing and The Importance of the Decision-Making Process

current downturn in the stock market, people are changing all of their habits. They may be less inclined to make decisions about l...

Airline Industry Trends

information systems. Even with these techniques, Zea (2002) argues that airlines in general have done little to manage risk...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

A Comparison of Timex and Rolex from a Marketing Perspective

a very high level of disposable income. The range is designed for both men and women, there is no targeting of children. This is a...

How Apple Has Marketed the iPod

be expected that the marketing would reflect this family of products, reflecting the aspiration lifestyle they seek to promote; wi...

Comparing the Promotional Activities of Timex and Rolex

undertaken in a localised manner. However, although there is the use of the internet it is the printed media and the telev...

The Potential of Levi Strauss to Sell Business Suits

are not currently in the suit segment of the apparel industry this creates a number of challenges when applying this model. When t...

Price and Distribution Stratagems of Rolex and Timex

special offers were prices are reduced, with the aim of increasing short term demand. This may be seen on the web site Timex.com, ...

WONDERBRA AND MARKET SEGMENTATION

phenomenon and huge sales (Moberg et al, 2001). The idea behind the Wonderbra was to give women who were smaller on top the image ...

Economic Frustration and Frustration-Agression Theory

As this suggests, the experience of being an American immigrant often includes "traumatic confrontation" with authority figures (P...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Companies Google Could Acquire

most venture capital funds are not looking for long-term investment, and usually have an exit strategy which includes selling, eit...

Marketing of the iPad

are the loyal Apple followers, who are likely to have one or more existing Apple products, such as a iPod or an iPhone, the firm h...

Interviews with 3 Burglars

have to share the proceeds with anyone. The first man generally enters through a garage door. The second man, however, indicated ...

A Marketing Campaign to Encourage responsible Water Usage

a message that will be impact on the values and help to create a new generation of more water conscious citizens. The image of the...

Assessing the Distribution Aspect of the Marketing Strategy

numbers of the product, otherwise there is a risk of product shortages, and an unsatisfied demand created by marketing benefiting ...

The Problem of Alcohol Abuse - Impact in Abusers and Families

Alcohol poses a direct risk as a result of the physical impact it has on the body. The use of alcohol is often seen as a social ...

Assessment of Microsoft and Google for Investment

forms the core of the organisations services. Are the dominance of the company is seen in the fact that Google search engine has a...

McMurphy's Rebellion

This essay is on "One Flew over the Cuckoo's Nest" by Ken Kesey. The writer discusses McMurphy's rebellion, which is targeted aga...

WISC IV

The WISC was first released in 1949 as a downward extension of the adult IQ test. Wechsler revised it in 1974 and it has been revi...

After-School Program Grant Case

This case focuses on one professional who is applying for a grant to expand his after-school. He wants to hire a friend as program...

Computer Vulnerabilities in the Energy Industry

Cyber security is an important issue within the energy sector. The Stuxnet targeting of Iranian nuclear facilities demonstrated th...

Final Project Proposal, Childhood Obesity Research

This paper offers an overview of the plans for a research study that pertains to childhood obesity. The study will target a specif...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

Take Charge, Take the Test, A CDC Campaign

This research paper describes and evaluates the CDC's "Take Charge, Take the Test," which is a campaign targeted at African Americ...

Marketing Strategy Diet Coke in Great Britain

The writer examines the marketing strategy of Diet Coke in the UK. The marketing is examined, looking and the product price, plac...

Self-Esteem and the Impact of Advertising

In a paper of eight pages, the writer looks at advertising and its impact on women's self-esteem. The view that advertisers target...

Marketing Developments

of the internet and both eComerce and mCommerce approaches to marketing is not a new idea, this has been predicted as increasing i...

How Airbus Competes with Boeing

Airbus were able to obtain a total of 7,181 orders and deliver 4,218 aircraft, while Boeing only gained 6,360 orders and delivered...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...