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Essays 301 - 330

Investment in Delta Airlines Assessment

difficulties, the 2001 figures were poor, the operating margin was -11.5% and the 2002 figure was a lower loss at -9.8% the twelve...

An Expanded Analysis of an Airline Crash Case Study

for branches of the utility and aerospace industries (1998). FTA actually is equivalent to a chart that shows undesirable events ...

Student Case Study on Delta Airlines' Depreciation and Debt

debt would be the main change. However, as we are told debt is 3717, and the capital assets under lease amount to 173, it is likel...

The Position and Strategy of JetBlue Following the Valentines Day Debacle

being difficult for the entire airline industry. The International Air Transport Association projected in 2007 that the 2008 perfo...

Successful and Unsuccessful Leadership Examples

are empowered to help the customers. The main aim is for the call center operatives so solve the customers problems. This aim is t...

The Marketing Mix of Southwest Airlines

seen as a maturing industry, and can intensify competition among the largest remaining firms (Hooley et al.,, 2007). The airline i...

The Results of an Investigation into the Impact on Hedging on Airline Profit

reviewing some of the important issues in the literature which have guiding the way that the data was collected and analyzed. Foll...

Generic Strategy of Southwest and its Fit with SWOT Factors

strategic choices and how it is aligned with the vision and mission statements. 2. The Strategy of Southwest Airlines Michael P...

Southwest Airlines Culture and Structure

of US airlines, supported by an efficient operating model with aircraft turned round quickly to maximise the revenue generating ti...

Choosing a Well-Known Personality to Endorse an Airline

The writer looks at the way an airline may choose a celebrity for an endorsement marketing campaign. The example of Singapore Airl...

Mobile Technology

Wireless and mobile devices have become part of everyone's life even if they do not own a smart phone. This paper defines these te...

How Should Coca-Cola Compete in the Alternate Beverage Market?

Coca Cola may be the leader in the soft drinks market, but it is in second place in the global alterative beverage market, and thi...

Marketing Case Study on British Airways

In thirty one pages this research paper presents a marketing case study of British Airways that focuses on the years since 1995 an...

lOw-Cost Airline That Did Not Make It

Many small airlines were founded in the 1980s, some were successful, some were not. This essay discusses People Express airline. T...

Dispute with United Airlines

This paper examines the airline dispute impact upon United Airlines in an overview that considers how safety issues have been impa...

Airplane Violence and Intervention Strategies

two planes plunged into the World Trade Center towers, controllers sent a text message to all United Airlines aircraft that told t...

Small Domestic Airline Strategic Capability Development

and measurable results" (EHCS, 2002). Defining this further, there are three major phases when it comes to strategic management: d...

Importance of Management and Leadership in Contemporary Business

for those who do not will not stress them to subordinates and likely will not actively work for them themselves. Innovatio...

Biotechnology Company Genentech DNA

account take up revenue. For Genentech we get the following Gross profit 2002 2003 2004 Revenue (a) 2,719.3 3,300.3 4,621.2 Cost o...

Case Study of Aer Lingus Irish Airline

operation. The result was then the perception of the company being a service provider. It is known for many goods and services it...

An Analysis of British Airways

The development hit the news as it grounded many BA flights out of Gatwick and saw the A name brought into the news, despite the f...

Marketing 'Place' Component of Southwest Airlines

exist. Southwests "Place" Component of the Marketing Mix Southwest still is listed in the regional airline industry accordi...

Kevin and Jackie Freiberg's Nuts!

retaliated by matching the $13 fare and offering a free bottle of liquor to anyone who paid full fare ($26) instead of the bargain...

Entrepreneurial Success

genius; keeping them, however, is often a much more difficult equation. "We market ourselves based on the personality and spirit ...

How Pilots Learn to Fly

mental or neurological difficulties such as alcoholism, epilepsy, heart attack or chronic heart disease, diabetes or other debilit...

Analyzing ImClone Systems

The drug that ImClone hopes to hang its hat on is Erbitux, which was developed to target and block Epidermal Growth Factor Recepto...

Management Control Systems at Jazeera Airways

quality measures or controls"1. For companies operating in a competitive environment management control systems can be examined ...

EMPLOYEE AND HR ISSUES: CONTINENTAL AIRLINES

program. Continental does, however, face other issues when it comes to recruitment and retention. One is the continuation ...

SOUTHWEST AIRLINES AND KOTTER'S LEADING CHANGE

nuts and drinks instead) and even a change in clothing. Rather than uniforms, SWA attendants and pilots dress casually, in polo sh...

Success Story of Southwest Airlines

In five pages this report examines Southwest Airlines' success in a consideration of shareholder investment returns, performance o...