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a fair value service. There are a large number of examples that demonstrate the way that companies can benefit from custome...

to impact on the mass market providers rather than the upper market providers where demand is not as sensitive to economic conditi...

a competitive advantage (Thompson, 2007). The issue faced by many companies in marketing terms is not only the way to comp...

2003). There are many definition of corporate social responsibility, Kotler and Lee define it as "a commitment to improve communit...

fees over the period of the license which complies with the matching concept in accounting. It may be argued that there was an imp...

gratification and for some purchases the inability to see and feel what they are. These different elements are seen as reassuring ...

First, customers want quality and theyll pay what they think is fair value to obtain it. This is a basic premise of any type of ma...

In ten pages airlines and customer satisfaction are discussed in light of the number of formal complaints filed to the Department ...

In twenty five pages the Customer Relationship Management efforts of Webvan.com, Dickssupermarkets.com, HomeGrocer.com, Amazon.com...

In eight pages the benefits of customer corridor mapping and the ways in which it can be used in increasing customer satisfaction ...

the mall to go Christmas shopping. Today, online shopping provides an alternative for weary shoppers. But one thing that people ca...

In thirty pages Ameritech following its SBC Communications' acquisition is examined in terms of its present state of competition a...

the backcountry, where the weather gets very dry and then, pass on any of their costs to customers instead of holding the company ...

In meeting customer needs, many industries have moved to customer relationship management. This paper examines CRM, what has made ...

In a paper consisting of nine pages the method development of designing fixed contracts for firms that are satisfactory to supply ...

In twenty pages this paper presents a marketing audit of United Airlines in a consideration of financial performance, customer dis...

In a paper consisting of ten pages Internet banking is examined from customer and banking perspectives and also considers how one ...

In six pages business services are examined in terms of improving customer satisfaction with more emphasis on the customer and les...

The writer discusses the importance of correct brand management by the company and the customer sales representative. If the compa...

In four pages customer surveys and marketing trends are employed in a consideration important securing customer relationships are ...

The main points of the book are the principles for successful decision making, delegation and negotiation, and building of morale....

In ten pages this paper assesses the satisfaction of customers in this consideration of a software testing business in a discussio...

In a paper that contains five pages the history of this online company is provided, its plan for success, and customer service are...

method of evaluation identifies different measures where there may be a gap between the level of service expected and that gained....

often a queue, the queue moves along a counter where different food items are displayed, with sandwiches, cakes and other snack it...

table 1 Table 1retail environment comparison between Goodys and Everest Traffic Flow Crowdedness Accessibility Environment Overal...

profits while expanding the business. Most marketing strategies neglect the repeat customers. Just because a customer has shopped ...

This essay describes an issue at a store, the manager has determined what the problem is, and implements a decision making process...

example, the project drives more revenue for the organization may be assessed ion a scale of the amount it will drive compared to ...

In ten pages the Ford Motor Company's process of management structure is analyzed and includes such issues as the process contribu...