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Essays 361 - 390

Should AirAsia Adopt an M-Commerce Strategy?

the ability to assess the potential of m-commerce as a part of the strategies used by AirAsia. 2. E-commerce and m-commerce 2.1 ...

Environmental Analysis and Strategic Plan for Aer Lingus

In 2009 during the global recession Aer Lingus faced a number of challenges. The writer looks at the internal influences and the e...

The Hunt for Terrorists Methods of Screening Passengers

Security Officers" at more than 450 U.S. airports (Passenger screening). The security officers, along with over 1,000 other "crede...

AN OVERVIEW AND REGULATORY EXPLANATION OF JET AIRWAYS (INDIA)

able to hold its own and even earn a net profit of $33 million (Michaels, 2009). Jets IPO in 2005 was in the billions (Michaels, 2...

Clearsky Strategy Alternatives

a price which is greater than the cost level of providing that differentiation (Grant, 2004). In trying to undertake a cost adva...

Recommendation for Clearsky

that is a major competitor is a very strong position in order to potentially gian the first mover advantage, which would undermine...

Market Expansion at Skyward

much as 90% repeat business, for mobilization to be successful where there is a provision of services of this nature, the ability ...

Marketing Issues at Classic Airlines

the company to more effectively use its resources with a focused strategy. Where there are products which are more exclusive or d...

Financial Analysis of Southwest Airlines

In five pages this paper presents a corporate history and financial analysis of Southwest Airlines that includes market ratios. S...

Competitive Advantage Case Study of SWA

be able to contact the company easily, to be given correct information and support and paid commission. * Other airport users will...

Notes on Marketing and Strategy

In eight pages this paper examines acquisition advantages over startup, Porter's Competitive Strategy, and the marketing effects o...

Harvard Case Study 794 152 on 1990s' Swissair Alliances

in 1989 an official policy of forming strategic alliances with other airlines. The first alliance included the Scandanavian, Aust...

Australia's Ansett Airlines

In five pages the airline named after Australian founder Reginald Myles Ansett is discussed within the context of its steadfast co...

People Express - A Case Study

The writer uses a case study to analyze the People Express airline and the way in which they utilize employees. The writer argues ...

Airline Passengers and Biometric Security Measures

since the days of Perry Mason of "The Untouchables." Biometrics are at the foundation of personal identification. They are the mea...

Airlines, Deregulation, and Their Continuing Impacts

it would be packages of checking, savings, credit cards, and safe deposit boxes. Other products may result from alliances, such a...

Airline 'Frequent Flyer' Programs and Their Effectiveness

In eight pages this paper evaluates the effectiveness of airline frequent flyer programs in a consideration of marketing, the best...

Airline Deregulation History and Legislation

Deregulation in business, which is the process of allowing businesses to operate without legislative controls, has historically be...

Post 911 Northwest Airlines

brand. Why should customers choose air travel through Northwest Airlines for example instead of traveling by land or selecting ano...

Moving forward at SWA

In five pages this paper examines how Southwest Airlines can be finely tweaked for the future while retaining its competitive ad...

Marketing Case Study of SWA

is so important to this case is because it does not follow a normal path. Vilcassim & Kadiyali (1999) explain that a company react...

Ernesto Che Guevara's Leadership Characteristics

in 1963 illustrates the conditions against which Guevara dedicated his struggle. Brennan (1998) was in Guatemala City for the pur...

Airport Security Screening of Commercial Air Crews

higher levels with each passing year" (U.S. FAA is Improving Security In Three Areas). II. DIFFUSING AN ALREADY TENSE SITUATION ...

A Case Study of Airlines Cutting Dangerous Corners

net cash flow for each year for each option, it should be understood that depreciation increases a companys operating cash flow be...

Different Views on Airliners Carrying Guns in Cockpits

pilots, and they should have the right to protect that cockpit with a firearm" (Burns, 2002, PG). The Airline Pilots Association,...

History and Market Position of Southwest Airlines

Worth Regional Airport Board files a suit against Southwest to stop them from operating out of Love Field, which was the downtown ...

Airline Marketing Issues

In six pages this paper discusses airline marketing in a consideration of various relevant issues. There are 5 sources are cited ...

Airline Reservation Systems of Apollo and Galileo

airline ticket through a travel agent in the United State, the odds are better than 2-to-1 that the ticket will be booked through ...

Success Components of Southwest Airlines

In twelve pages this case study examines the components of success employed by Southwest Airlines in a consideration of its mark...

Marketing Strategy of SWA

In ten pages this paper examines the effective marketing strategy of Southwest Airlines which helps it maintain its competitive ...