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Essays 91 - 120

Marketing the Toshiba Tablet PC

experience with the units. The market that the manufacturers want to attract is the consumer market, which may also include the...

Cosmetics Marketing Case Study

the United States. In Canada, most manufacturers that use fragrances and scented products belong to national associations that est...

Case Study of Dad's Pet Care Company

Care, 2004). The product line has expanded from dog biscuits to a variety of different types of dog and cat foods (Dads Pet Care, ...

Apple Case Study

the iTunes and ipod phenomenon. Obviously, Apple took the opportunity to get into the music business. While it is true that iPod ...

Marketing and Strategy

In a paper of four pages, the writer looks at strategy and marketing. Nike and Apple are examples of companies analyzed. Paper use...

Apple; Marketing and Organization

supported sale of the iMacs as the brand of Apple became a cult brand, where word of mouth also spread its popularity (Kotler, 200...

Apple; Marketing and Organization

control over the supply chain. The company identified target market of high end users, including businesses and education that wan...

Choice and Media Planning

campaign proved that advertising on bus shelters only was an effective way advertising. This tells us not only that the medium of ...

Media, Marketing, Customers, Public Relations, and Marketing Questions

that got more than five million responses" (Aaker, 1996; p. 240). 2. Explain why selling private brands often enables large retail...

Markeint Audit of Apple Computer, Inc.

In twenty pages this research paper audits Apple in terms of headings and subheadings involving marketing systems, organization, f...

Saudi Arabia and Apple Computers

of extremely successful computers, which brought its U.S. market share back up to 10%. Overseas, it has maintained dominance, howe...

Licensing Your Product

and Sapsford, 2005; p. A1); Sony had given up the struggle by 1992 (Cusumano, Mylonadis and Rosenbloom, 1992). VHS emerged ...

A Fiscal Investigation of Apple Computer, Inc.

In ten pages this research paper conducts an Apple investigation that includes financial reports, company setbacks, SWOT analysis ...

Direct and Indirect Channels of Marketing and Computers

In fifteen pages Apple, Compaq, Dell, and Gateway 2000 computer manufactures are featured in this report of computer marketing cha...

Channels of Direct and Indirect PC Marketing

In a report consisting of fifteen pages this paper evaluates the pros and cons of the direct and indirect channels of marketing em...

Marketing Strategies Dell vs. Apple Mac

to the overhead luggage compartment and bringing down his G4 iBook, then, Troyer pulls his G4 iBook from under the seat (Lipperts,...

The Media Bias Conundrum

half-wits, for example (Alterman, 2003). While clearly to the right, Coulters rants appear infantile. Bernard Goldberg also sees m...

Twitter Examined as a Medium in the Context of McLuchan

view of messages has focused on their content, looking at what there were saying, with little attention paid to the media itself. ...

Science in the Media

a explain how and why this is bad for the environment, including the problem of molecules which take many decades to break down, a...

Media Depiction of the Affair Between Bill Clinton and Monica Lewinsky

In nine pages ths report discusses media politics in terms of how this extramarital affair between the President of the United Sta...

Patterns in Media Ownership

is not only that of empire building, but also that of mergers and acquisition, on one hand it is consolidation as expected with an...

Pop Culture and The News

Art often imitates life, particularly in American media. This paper compares the media frenzy over the Clinton-Lewinsky affair wit...

Coexistence of Media and Sports?

In eleven pages this paper argues that the sports and media are not dependent upon each other but could exist equally well indepen...

Australia and the Mass Media

In six pages this paper examines the public community role played by the media in this consideration of Australia's World Economic...

Media Costs and Sales in Miami and Fort Lauderdale

In five pages this paper discusses Florida's Miami and Fort Lauderdale regions in a consideration of media sales costs, tools, inf...

Oligopoly and Global Media Culture

This paper consists of 7 pages and discusses how European audiences are having nonEuropean cultural values imposed upon them by th...

Hyper-Reality Theory

Media's role is discussed as Baudrillard's hyper-reality theory is utilized. The ways in which the theory may be used to evaluate ...

APPLE INC. AND MARKETING

unveiled the Macintosh in 1984 (Dorsch, 2010). Jobs left in 1985 (following struggles with company president John Sculley) (Dorsch...

Truth and the Media

package, however, the effect is the same. Regardless of the media, journalistic irresponsibility is there in one form or another ...

The Political Role of American Mass Media

In many ways it could be said that we are being lulled into a sense of complacency by the glowing light and ever present hum of th...