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Essays 451 - 480

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

IMO's ISPS Code and International Maritime Security Issues

after 9/11, William A. ONeil, the Secretary-General of the IMO, proposed a "Review of Measures and Procedures to Prevent Acts of T...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

The Theoretical Basis for a Business Plan to Export Mangoes from Australia to the UK

the highest level of consumption rates, partly aided by the large ethnic minorities that are very familiar with mangoes (CBI, 2009...

Why Does International Trade Take Place?

goods. There has been an exponential increase in international trading, with goods changing hands more than in the past, whereas t...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

The Competitive Position of Potential Strategy for Synergy International

companies have been undertaken through a strategy of acquisition. However, the industry remains relatively competitive, with the t...

Assessment of the Japanese Market for Mangoes

that of Japan, a developed market, where it appeared there is an increasing demand for mangoes at the current time. In order to as...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Australian Security and Its’ Impact on International Relations

along with nearby New Zealand are the only western nations within the Pacific region, placing them in a relativity isolated positi...

International Law Evolution

the World Trade Organization, but other changes such as increased intolerance of corruption are based in heightened awareness of e...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Issues Pertaining to Theory and International Relations

of a much wider range of issues. Moreover, new conceptual frameworks and theories are required to improve our understanding and as...

Global Operations of Marks and Spencer

the history of the company. The organisation here is well known to most shoppers. However, in terms of an employer it has also re...

Function of Regional Organizations

disease and many more are in fact world-wide problems with world-wide implications which therefore require world-wide attempts at ...

International Media and Language Diversity

According to Muhlhausler, the choice of a single national language is regarded as a precondition for all modernization (Muhlhausle...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Aspects of International Financing

2001, Harley Davidson captured about 9 percent of worldwide revenue from bike sales.iii But, in the first quarter of 2002, bike sa...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

Nationalization Dispute Settlements and International Law

of their investment and work. Both perspectives are very understandable but are not agreed upon widely. One example for how the...

Twenty Three Questions on International Finance Answered

The equation is Ks = Krf + B ( Km - Krf). Here Ks is the rate of return required, Krf is the risk free rate, usually measured...

Globalization and International Institutions

of "multilateralism" had become unacceptable and restrictive to the freedom that the U.S. thought it deserved (Stewart, 2001). Ou...

The Central Reasons for the Onset of the First World War

history who have sought to elevate themselves by conquering others, including not only Napoleon, but also Hitler, Genghis Khan, Iv...

Australia's International Arbitration Law and Commercial Arbitration Law

and Enforcement of Foreign Arbitral Wars (the New York Convention), the UNCITRAL Model Law and the Convention on the Settlement of...