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Essays 271 - 300

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

MARKETING - A DEFINITION AND EXAMPLES

use Burger King and McDonalds as an example of how this works. On the surface, it might seem as though there isnt much different a...

Real Time Speech to Speech Translation Devices

10.8% per annum (Romaine and Rishardson, 2009). At the current time the majority of the industry revenues for the global top 30 t...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

SPEEDING UP TEAM LEARNING ARTICLE ANALYSIS

of implementing new technology. Much of the business literature is in love with the idea that buy-in from the top is very importan...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

ARTICLE REVIEW: MINORITY THREAT AND POLICE BRUTALITY

the Department of Justices Police Brutality Study 1985-1990; Uniform Crime Reports during the same period and the 1990 U.S. Census...

Assessment of the Japanese Market for Mangoes

that of Japan, a developed market, where it appeared there is an increasing demand for mangoes at the current time. In order to as...

Article Summary of Chris Hood's 'Early Suppression Fast Response Sprinkler System'

illustrating the dangers and costs of a fire thus stressing the need for great fire safety measures. Hood (2004) then moves on ...

Patient-Centered Medical Homes an Article Analysis

This 3 page paper gives an analysis of the article titled Guiding Transformation: How Medical Practices Can Become Patient-Centere...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

After the Blackbird Whistles Analysis

This essay presents a review and analysis of a journal article entitled "After the Blackbird Whistles: Listening to Silence in Cla...

Application of Planning Elements

This report is applying certain parts of an article to a small company of 200 people. The topic is strategic planning. The article...

Reed (2010), An Article Critique

This pair consists of the speaker notes for khapnpall.ppt, a six-slide Power Point presentation that critiques an article, Reed (2...

NY Times Article, A Critical Analysis

This research paper/essays offers a critique of an article "'No Child Law' Is not Closing a Racial Gap'" by Sam Dillon, which was ...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

MRSA Article Critiques

This paper critiques three articles that focus on the control, treatment and prevention of hospital-acquired methicillin-resistant...

Do Violent Video Games Encourage Violence Among Children

This paper reviews author Scott Shackford's defense of violent video games as published in the article Imaginary Guns Don't Kill P...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...