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Essays 331 - 360

Review of Two Marketing Articles on Branding

and many companies can leverage these brand names while minimizing their costs toward expansion and getting old markets to buy new...

Contract Payment Alternatives and HMOs

same basic framework. If specific fees are determined contractually and the HMO remains solvent, then there is little risk associ...

Exploring Complementary and Alternative Medicine

in fact no particular system that is called holism (1999). Rather, holistic medicine is really alternative. At the same time, ther...

Examination of CAM Therapies

reduce discomfort following surgery (NCCAM, 2004). Use of CAM has been controversial in the medical community, especially...

Occupational Drug Testing of Employees

have enacted certain laws on their own which sometimes provide for testing in a much wider arena. Consider Idaho as an example. ...

Low Cost Airline EasyJet

the next decade this is likely to increase to between 12% and 15% of all passenger traffic (BBC News, 2002, IATA, 1998). The ...

Crawfish Seasonings' Marketing Plan

It could be said that the product would be the seasonings, and that would be true. But in this case, were selling more than simple...

4 Cultural Topics

America, by contrast, embraces a decidedly more individualistic notion of cultural behavior by virtue of its capitalistic existenc...

Market Analysis of BOH Tea Company

different countries, but is best known it its home country. This is the dominant brand in the Malaysian tea market but it has had ...

Marketing Defined

100th package of Microsoft Word(r) certainly was not the $500 it sold for at retail in the early 1980s, but rather reflected the i...

Marketing Case Study of Ben and Jerry's

attracts publicity and will appeal to the market which values these types of activities, 7.5% of the pre tax profits are put to go...

Marketing and Ericsson

not specially associated with individual products. There were different products sold in each country. The aim was to create an im...

Grand Strategy of Caterpillar

not allowed to sit on the board of directors (which cost Barton two potential allies in former CEOs Fites and Schaefer). The downt...

Exercise in Making an Ethical Decision

the cracks of indigent health care. The hospital quite naturally is concerned about the cost of continuing to provide care for Mr...

Managed Care Power and Its Effects

staff or group model HMOs would provide all health care by the mid-1990s, but, in actuality, such HMOs have been declining in numb...

Modern Medicine and Religious Traditions of the East

were any medical practitioners (Dworkin 3). The major obstacle in incorporating Eastern traditions into modern medicine has been ...

Ethics and Personalized Medicine Science

Two obvious questions linked with personalized medicine are: * Who can receive such personalized treatment? * Who pays for that pe...

How the Internet Is Transforming Marketing

many homes across the globe, evening the playing field between large and small companies and overcoming international trade barrie...

Marketing a Wireless Router

1. Advertising 2. Sales promotions and incentives 3. Public relations and publicity strategies...

Environmental Factors In the Marketing of McDonalds

of marketing to children and the sale of happy meals. This targets families with children with meals especially designed for them ...

Complimentary Alternative Medicine (CAM): Definition and Factors Influencing Acceptance

As positive as some CAMs are in promoting health, the general public has been somewhat reluctant to accept these...

“Economic Implications of Evidence-Based Prescribing for Hypertension: Can Better Care Cost Less?”

the least. Health care has changed dramatically in the past couple of decades. Numerous factors interplay in that change. One o...

Nuclear Medicine

which in and of itself was not unusual but it was the fact that this tube was enveloped in thick, black cardboard that caused Roen...

Aqualisa Case Study; The Quartz Shower

water pressure, which when resolved required the insulation of an additional shower pump, and temperature control. The showers, wh...

Pharmaceutical Maketing Ploys and Viagra vs. Levitra

Advertising could be contended to be one of the most influential factors of our modern life. Advertising can, of course, take a v...

Complimentary, Alternative, and Integrative Medicine (CAM)

record in terms of affecting improved health and welfare, Complimentary Alternative Medicine seeks an integration of mainstream me...

Using Bar Coding to Reduce Errors in Medicine Administration

technology systems" (Anderson and Wittwer, 2004, p. 5). Anderson and Wittwer describe the evolution of the system St. Marys uses,...

Medicine in Ancient Mesopotamia.

various gods (Demand, 2000). The greatest contribution to the development of true civilization, however, occurred around 3100 BCE,...

Humor Therapy

decreases blood pressure as well as reducing the level of stress hormones while increasing muscle flexion and boosting the immune ...

A Career In Marketing

Competition levels are very high, and with many new graduates and the need to cut costs many firms have reduced on their graduate ...