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Essays 331 - 360

Important Issues in Marketing

The brand was devalued and sales dropped as process dropped. The company lost their exclusivity. The opposite may be seen as the b...

Nail Enamel Marketing

within the market where there are individuals that are also demanding environmentally sound products and are prepared to pay a pre...

Corporate Success of Starbucks

company, as of 1998, had more than 1700 stores worldwide (Weiss, 1998). By 2003, that total had jumped to approximately 5900 coffe...

NetJets Fractional Ownwership Airline Company Marketing

and active use of the aircraft. One of the benefits is that if an organization can benefit only from a portion of those hours, th...

Car Racing History and NASCAR Marketing

race again but the races were rather disorganized (The Earl, nd). France was not going to give up his vision, though, and on Decem...

Hartmann Luggage Case Study

and not for such things as campground maintenance, campground improvements, etc. However, that word did not get passed clearly to ...

Overview of the Gucci Group

today. It is also necessary to understand the people behind the company. 2.1 Guccio Gucci and the Founding of Gucci Guccio Gucci...

Ownership of a Small Auto Repair Shop

TV, radio and recent magazines and also free hot chocolate, coffee, tea, fresh donuts and danish. Vending machines offer additiona...

Product or Service Cost, Price, and Value

take this concept one step further in this essay - What was the value? Did the value equal the cost? There are numerous factors in...

Merger Between McDonnell Douglas and Boeing

to find a better way to position themselves in the global economy. This merger accomplished the goal. Boeing had experienced the ...

Discussion of Price Theory

behind supply and demand to collude in anti-trust situations. By using the price theory to explain economics, theorists are basica...

MCI and ATandT

In ten pages these telecommunications' competitors are examined in terms of positioning both past and present, financial data, a s...

Strategic Issues of eBay

site. A new company may offer some incentives to get people to try their site but thus far, that has not worked well against eBay....

Strategic Case Study of Heinz

In ten pages Heinz's marketing position is examined in an evaluation of weaknesses, strengths, strategic application, and how oper...

How to Market a New Watch

In five pages this paper considers how a new watch might be marketed in an examination of placement, promotion, and pricing. Four...

Overview of Daimler Chrysler

In fifteen pages the history and strategic marketing of this company are examined along with political, ecological, and cultural e...

Futures Market and Brazil's Electricity Market

In ten pages this paper discusses how futures and sport prices can affect the Brazilian commodities market with the emphasis upon ...

Al Gore Marketing Plan

In eight pages this paper considers the marketing of political candidate Al Gore in a strategic examination that includes the 4Ps,...

The LA Housing Market and Accelerating Decisions

In a paper consisting of twenty four pages the demographic changes in the Los Angeles housing market along with implications of de...

Four P's and Price Elasticity Effects

here. Consumers typically are most interested in product, specifically quality. When there is little differentiation in product,...

eCommerce and Dell's Strategy

is the notion of both individual and company accountability, stellar service and support, and superior corporate citizenship (20...

Relationship Marketing

publication, however, these all look at the relationship from the beginning ands the first interaction, either as a purchase or a ...

Pharmaceutical Industry and Involvement by the Government

In six pages this paper discusses the pharmaceuticals industry in terms of increased government regulation with Glaxo Wellcome's A...

Market of Frozen Desserts

most countries, but if we look at the United States and remember that this is the largest economy in the world then it would make ...

Competition Issues and Microsoft

to Nintendo (European Report, 2002). 3. Navision, a Danish company that develops enterprise and accounting software (The Practical...

Tutorial on Motivation, Marketing, Decision Making, and Accountancy

factors. The report must include: a. Explanation of techniques available to forecast Trek sales, data requirements of each and a...

What Price Theory Means and the Regulatory Impact of the Government

supply and demand is often shown as a graph. The demand line is that which shows the quantity demanded by the consumer will increa...

Sudan, Turkey, and the UK and Marketing

the market and also the wide range of demands and communication methods. With 84.5 million radios owned and 219 AM radio stations ...

Pricing Strategy and Price Elasticity II

Ps are superfluous. When the product is sound, however, price will be important as well. Goods and services can vary in their qu...

Supply, Demand, and Price Theory

In seven pages this paper discusses price theory in a consideration of supply, demand, product elasticity and elasticity, and the ...