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Essays 751 - 780

The UK's Social Exclusion Unit and Child Poverty

within flourishing communities. As Toynbee (2004) notes, without including all the indicators of social inclusion in the broader p...

UK's 2000 Electronic Communications Act

eavesdropping" ("A Snoopers," 1999). The article goes on to query in respect to how many people are being bugged by the government...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

MARKETING - A DEFINITION AND EXAMPLES

use Burger King and McDonalds as an example of how this works. On the surface, it might seem as though there isnt much different a...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

Assessment of the Japanese Market for Mangoes

that of Japan, a developed market, where it appeared there is an increasing demand for mangoes at the current time. In order to as...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Risk Management of the UK's Royal Mail

be made to manage these risks. 2. The Current Environment. The Royal Mail can trace its history back to 1516, but was official...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

Advantages and Disadvantages of the UK's Inland Revenue's Excise and Customs Operations Merger

due to economies of scale. The placement of the services under the control of a single authority for all fiscal compliance issues ...

UK's Dixon's Retailer and the Implications of its Cessation of VCR Player Selling

drop (Dawtrey, 2002). The quality and functionality of DVDs as well as the falling cost increased their attractiveness, an...

UK's Tesco PLC Retailer

senior analyst at Verdict, says it has succeeded because "it has delivered what consumers want" (Rigby, 2005, p. 2). Legal and ...

Comparison of Customer Service Standards at GE and AOL

good customer services is not this simple, there are also many strongly systems in place that have received a high level of invest...

Analysis of ING’s Competitive Strategy

order to develop an understanding of their competitive advantages and the way in which those advantages have been gained and retai...

Quantity Surveyor and Cost Planning Services

In five pages the practice of quantity surveying is examined in terms of its cost planning services in which the services are desc...

Organizing a Fictional Internet Dating Service

In this paper, the writer organizes and sets up a fictional Internet dating company, Cloud Nine, which provides unlimited matchmak...

Interest Rate Swapping Between Rabobank and B.F. Goodrich

In five pages this paper considers the financial details of this interest rate swapping arrangement from 1979 to 1982 between the ...

Functions of Financial Statements

In seven pages financial statements are examined in terms of conceptual definitions, financial accounting assumptions, entry adjus...

The Call of Service by Robert Coles

In seven pages this paper discusses public service individuals' motivations, expectations, and desires as presented in The Call of...